Sector report

Payment preferences of digital gamers 2016

Find out how gamers everywhere like to pay, and what payment options will work best for your game.

This year digital games (e.g. mobile, free-to-play, PC, etc.) will bring in well over $62 billion in 2015. Unlocking some of this revenue requires offering audiences with the right mix of payment methods. Moreover, today there are hundreds of different payment service providers in markets across the global, each with different offerings, features and costs. In the digital games market, effective monetization is a complex process and one that directly affects a game company’s bottomline. This report aims to help both developers and publishers gauge the needs and preferences of individual gamers in each market and genre, and choose amongst hundreds of different payment providers. Our 2016 edition of the Payment Preferences of Digital Gamers Report offers the most detailed data of these options to help navigate the possibilities.

In our research on payment preferences we take a ‘big data’ approach to establish the top payment methods for online gamers on a country level. By analyzing hundreds of millions of transactions worldwide, we are able to identify the top methods of payment used by gamers in each 40 major markets. Building on a dataset that goes back over a decade, we have unique insight into how online gamers like to pay.

Favorite payment methods among digital gamers 2015

The 2016 Payment Preferences of Digital Gamers Report presents the most detailed overview available on payment preferences among online gamers. In addition to the Western markets, we also cover Latin America, the Middle East and Asia Pacific.

Methodology

The primary information source used for this report consists of a dataset containing transaction data from over 38 million unique digital gamers from MMOs, social games, casual games, and virtual worlds on PCs, mobile devices and consoles (digital content only). By aggregating transactions from different sources, and organizing it by geographical region, we are able to identify the most common payment methods for each of the countries listed in this report. The rationale behind using actual transactions is that it provides the most reliable insight into consumer behavior. For a more detailed explanation of our methodology and answers to questions such as “Where do we get our data?” and “What type of analysis do we perform?” please visit our Methodology section.

SuperData 2016 Payment Preferences

Geographic Scope

This report covers payment preferences of online gamers in the following 40 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, India, Indonesia, Israel, Italy, Japan, Mexico, Netherlands, Norway, Peru, Poland, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom, Ukraine, United States, Venezuela, Vietnam

The report examines these 45 payment brands: 99Bill, Alipay, Alipay, AmazonPayments, Amex, Bitcash, Boa Compra, Boleto Bancario, Carte Bleue, cashU, China PNR, ClickandBuy, ePagado, Giropay, Global Collect, Google Wallet, GS Cash, HiPay, HiperCard, Internet+, JCB, Konbini, Maestro, Mastercard, MC, MercadoPago, Mikro Odeme (3pay), MOL, Moneybookers/Skrill, neosurf by NeTeller, Pagseguro, PayByMe, Paymentez, PayPal, Paysafecard, Postepay, QIWI, Skrilll, Sofortuberweisung, Tenpay, Ukash, Unionpay, Visa, Webmoney, Yandex.Money

Who should read this report?

Publishers and developers of interactive entertainment, payment brand owners and VCs will all benefit from the data in this series. Rather than having to make strategic decisions based on surveys and forecasts, this series summarizes and presents insights on actual sales data.

INTRO
Table of Contents
Executive Summary
Note from the Analyst
MARKET SIZE
Worldwide Digital Games Market
Digital Games Revenue ($) by Region — 2015E
Digital Games Payment Methods
Payment Method Market Share (%) by Region — 2015E
REGIONAL BREAKDOWNS: A CLOSER LOOK
North America Payment Methods
Payment Method Market Share (%) by Country — 2015E
North America Payment Brands
U.S. Payment Brand Market Share (%) — 2015E
Latin America Payment Methods
Payment Method Market Share (%) by Country — 2015E
Latin America Payment Brands
Brazil Payment Brand Market Share (%) — 2015E
Mexico Payment Brand Market Share (%) — 2015E
Eastern Europe Payment Methods
Payment Method Market Share (%) by Country — 2015E
Eastern Europe Payment Brands
Russia Payment Brand Market Share (%) — 2015E
Western Europe Payment Methods
Payment Method Market Share (%) by Country — 2015E
Western Europe Payment Brands
Germany Payment Brand Market Share (%) — 2015E
U.K. Payment Brand Market Share (%) — 2015E
France Payment Brand Market Share (%) — 2015E
Italy Payment Brand Market Share (%) — 2015E
Spain Payment Brand Market Share (%) — 2015E
MENA Payment Methods
Payment Method Market Share (%) by Country — 2015E
MENA Payment Brands
Turkey Payment Brand Market Share (%) — 2015E
APAC Payment Methods
Payment Method Market Share (%) by Country — 2015E
APAC Payment Brands
China Payment Brand Market Share (%) — 2015E
DEFINITIONS
Payment Methods
Game Platforms
Devices
Terminology
Geographies
EVERYTHING ELSE
About
Methodology
Market Data
Contact
Fine Print