About Us

Founded by veteran games industry researchers, SuperData is the world’s leading provider of market intelligence covering the entire video game market across mobile, PC, and console. SuperData offers quantitative and qualitative insights on free-to-play gaming, digital console, mobile, PC downloadable, streaming media, eSports, and virtual reality.

How we do what we do

Through proprietary data partnerships, we collect point-of-sale and instance data from publishers, developers, and payment service providers. This allows us to base our analyses on the monthly spending of over 78 million unique, paying digital gamers, worldwide. This makes us the only provider to offer insights into the age of personal media using transaction-level data that is truly comprehensive and cross-platform.

Who we work with

Everyone. Media is becoming more personal, creating a cross-platform world of immersive and interactive experiences. With our data and insights, we guide the strategy of major publishers, developers, brands, hardware makers, venues, investors, and everyone else with a stake in the evolving consumer.

Screen Shot 2016-08-17 at 2.37.12 PM

The Team

  • JOOST VAN DREUNEN, PH.D.
    CEO

    As one of the first academics to study video games, Joost also has over fifteen years of commercial research experience in interactive entertainment and technology industries. Before receiving a doctorate from Columbia University on the topic, Joost worked as an analyst on both the financial and consumer-side of the games industry

    READ MORE
  • JANELLE A. BENJAMIN
    GM

    Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she built financial models for Deutsche Bank, and worked as an analyst for BuzzMetrics, a social media monitoring research firm, until its acquisition by Nielsen Online in 2007. She brings a decade of analytical insight and methodological expertise to […]

    READ MORE
  • SAM BARBERIE
    VP, Product and Business Development

    As VP, Sam leads business and product development, sales, and strategic partnerships. He has a background in psychiatric research, education, and sales. He graduated from New York University, focusing on psychology and the intersection of technology and mental health.

    READ MORE
  • ALBERT NGO
    Director of Data Analytics

    Albert is a data analytics wizard focused on the intersection of finance, technology, and video games. He specializes in designing business specific KPI methodology to actionably support performance attribution, competitive benchmarking, and systems optimization. Albert was a KPI strategy consultant at a string of startups before joining SuperData and has designed numerous dynamic data optimization […]

    READ MORE
  • STEPHANIE LLAMAS
    VP, Research and Strategy

    As VP, Stephanie oversees research design and products across all digital gaming and interactive media segments for the company. A digital industry veteran, she brings deep experience in digital media and academic research, where she focused on digital media and politics.

    READ MORE

Advisory Board

  • JONATHAN CARSON
    CHAIRMAN

    Jonathan Carson has 20 years experience in digital media, as an executive and entrepreneur. As co-founder and CEO of BuzzMetrics, he helped to create the field of social media, and is a recognized expert on a variety of digital topics, including mobile, video and big data. After selling BuzzMetrics to Nielsen, a $6 billion information […]

    READ MORE
  • MARTIN ZAGORSEK

    Martin Zagorsek has over 15 years of experience in a variety of digital industries, including 5 years at The NPD Group as VP of their Games & Software business unit. However, his involvement with digital gaming predates that by several decades and has its origins in the Commodore 64 era. More recently he co-founded the […]

    READ MORE
  • MARC JOHNSON

    For the past 15 years, Marc Johnson has developed information businesses to help marketers understand and profit from changing consumer behavior. He is Chief Marketing Officer of Resonate (www.resonateinsights.com), a venture backed marketing intelligence startup. Prior to Resonate, Johnson was the Global Chief Marketing Officer

    READ MORE
  • BRAXTON ROBBASON

    Braxton co-founded and served as CTO of BuzzMetrics until its acquisition by Nielsen. Currently he is the Chief Technology Officer of Seamless Receipts, a provider of digital receipt technology. He also operates ConflictMap.org, and is a co-founder of Samosapedia. He graduated magna cum laude with a bachelors degree in Physics, Astronomy,

    READ MORE