About Us

Founded by veteran games industry researchers, SuperData Research is the world’s leading provider of market intelligence. SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable, streaming media and gaming video content, eSports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.

How we do what we do

Through proprietary data partnerships we collect point-of-sale and event data from publishers, developers, and payment service providers. This allows us to base our analyses on the monthly spending of over 160 million unique, paying digital gamers, worldwide. This makes us the only provider to offer insights into the age of personal media using transaction-level data that is truly comprehensive and cross-platform.

Who we work with

Everyone. Media is becoming more personal, creating a cross-platform world of immersive and interactive experiences. With our data and insights, we guide the strategy of major publishers, developers, brands, hardware makers, venues, investors, and everyone else with a stake in the evolving consumer.

 

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Executive Team

  • JOOST VAN DREUNEN, PH.D.
    CEO

    As one of the first academics to study video games, Joost also has over fifteen years of commercial research experience in the interactive entertainment and technology industries. Anticipating the shift to digital games early on, he founded SuperData in 2009.

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  • JANELLE A. BENJAMIN
    COO

    Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she built financial models for Deutsche Bank, and worked as an analyst for BuzzMetrics, a social media monitoring research firm, until its acquisition by Nielsen Online in 2007.

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  • SAM BARBERIE
    VP, Product and Business Development

    As VP, Sam leads business and product development, sales, and strategic partnerships. He has a background in psychiatric research, education, and sales. He graduated from New York University, focusing on psychology and the intersection of technology and mental health.

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  • ALBERT NGO
    VP, Technology

    Albert spearheads the data technology vision, leveraging the newest tech to transform data into actionable insight for BI, M&A, and strategy groups from startups to Fortune 500. He has been empowering decision makers with impactful data tools for over a decade.

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  • STEPHANIE LLAMAS
    VP of Strategy and Head of XR

    Stephanie Llamas is Vice President of Strategy at SuperData Research, the leader in market intelligence across digital gaming and interactive media such as streaming video and XR. Stephanie oversees SuperData’s research, product, and company strategies across digital gaming and interactive media. As a digital industry veteran with a background in academic research, she brings a […]

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Advisory Board

  • JONATHAN CARSON
    CHAIRMAN

    Jonathan Carson has 20 years of experience in digital media as an executive and entrepreneur. As co-founder and CEO of BuzzMetrics, he helped to create the field of social media, and is a recognized expert on a variety of digital topics, including mobile, video and big data.

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  • MARTIN ZAGORSEK
     

    Martin Zagorsek has over 15 years of experience in a variety of digital industries, including 5 years at The NPD Group as VP of their Games & Software business unit. His involvement with digital gaming predates that by several decades and has its origins in the Commodore 64 era.

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  • MARC JOHNSON
     

    With over 20 years experience helping build data businesses in the marketing and media technology industry, Marc Johnson leads the strategic growth of Bombora and heads its marketing team.

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  • BRAXTON ROBBASON
     

    Braxton co-founded and served as CTO of BuzzMetrics until its acquisition by Nielsen. Currently he is the Chief Technology Officer of Seamless Receipts, a provider of digital receipt technology. He also operates ConflictMap.org, and is a co-founder of Samosapedia.

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