• Black Friday and Cyber Monday Digital Sales Report

    November 27th, 2018

    Black Friday and Cyber Monday sales push digital spending to a record $4B Consumers flocked to online retailers on Black Friday and Cyber Monday to take advantage of deep discounts offered by digital storefronts like PlayStation Store and Steam during the busiest shopping days of the holiday season. Overall, digital spending rose 14.3% compared to […]

  • Worldwide digital games market: October 2018

    November 21st, 2018

    Digital console spending looks very strong heading into the holidays. Consumers spent $1.53 billion digitally on console games in October, up 80% year-over-year and setting a new record for the platform. Growth was underpinned by the strong launches of Call of Duty and Red Dead Redemption 2, as well as a favorable comparison against a […]

  • SuperData Projects Oculus Quest Sales to Surpass One Million Units Next Year; Mobile Augmented Reality Market on Pace to Hit $2B By End of 2018

    October 19th, 2018

      2019 will be a defining moment for the XR space, potentially becoming the year of VR. Mobile AR is on pace to double year-over-year, leading to an expected $2B in revenue by the end of this year, while location-based VR entertainment will double in revenue within the next three years, hitting $854M by 2021. […]

  • Twitch bringing ads back to Prime will not endanger its market share despite fan backlash

    August 23rd, 2018

    SuperData’s principal analyst Carter Rogers believes Twitch shouldn’t worry about fan backlash over the decision to bring back ads to Prime. When Twitch announced that Twitch Prime would no longer include advertisement-free viewing, vocal fans unsurprisingly responded with derision. However, threats to quit Twitch or unsubscribe to Amazon Prime over this will likely go down […]

  • How Fortnite’s expansion in the East could hurt the game elsewhere

    August 2nd, 2018

    SuperData Analyst Nate Monteverde explains why he believes Fortnite’s expansion in the East can lead to major issues Fortnite Battle Royale has already established itself as a market leader in the gaming world. The Epic Games title has already generated over $1B in revenue across all console, PC and mobile platforms. Fortnite managed to grab […]

  • The maturation of narrative in video games

    July 31st, 2018

    SuperData analyst Courtney Sanders discusses why rich storytelling is a key reason why games are earning big. Beginning in the 1990s to the early 2000s, a surge in both the quality and quantity of scripted TV shows brought on the modern incarnation of the golden age of television. Shows like Twin Peaks, Mad Men, Breaking […]

  • Esports game publishers must invest in development leagues before their communities do it for them

    July 25th, 2018

    SuperData analyst Bethany Lyons discusses the importance of development leagues in esports As the esports audience continues to grow, publishers are investing in franchised leagues and official stadiums to secure a future for esports. However, the most important area to protect and nurture is the players’ path to professional gaming. Because without the players, the […]

  • Analysis: Fortnite may be cannibalizing the biggest franchises

    July 24th, 2018

    [CORRECTION: this article previously referred to “total digital console sales.” This analysis is specific to in-game additional content (microtransactions, DLC, etc.)] TL;DR: Despite claims of an industry-wide growth spurt carried by Fortnite’s success, several signs indicate material cannibalization across top incumbent franchises. In the lead-up to this quarter’s earnings cycle we are revisiting some recent […]


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