• Call of Duty Mobile Players Spend 86% More Time In-Game Compared To Fortnite Mobile

    November 7th, 2019

    Karim Lahlou | Director of Research Activision’s (NASDAQ: ATVI) strategy of extending their best-selling PC and console titles to smartphones is paying off. In its first 14 days after launch, gamers spent an average of 58 minutes a day playing Call of Duty Mobile, an 86% increase over the 31 daily minutes players averaged in […]

  • Players aren’t spending on Fortnite like they used to

    November 6th, 2019

    Courtney Sanders | Research Analyst   For years, the sale of additional in-game content has been the lifeblood of revenue streams for premium and free-to-play games alike. A majority of total PC revenue (85%) and almost half of total console revenue (48%) was generated by in-game spending in 2018. However, only the mobile segment has […]

  • Latest SuperData report focuses on the attitudes and habits of preteen gamers

    October 30th, 2019

    SuperData, a Nielsen company, today released an in-depth study on preteen gamers ages 7-12 years old. Download the market brief here.   Preteens are the latest generation of video gamers with more access to games than any other age group before them. Overall, the 7-9 year-olds are more likely to play on mobile devices like […]

  • SuperData XR Q3 2019 update

    October 24th, 2019

    Here are the updates from SuperData’s Q3 XR market report.   2019 earnings from consumer sales of VR headsets are set to grow 16% over 2018. However, enterprise headset revenue is on track to jump by 69% during the same period. Businesses have been sold on the potential of VR. Enterprise customers are rapidly adopting […]

  • Worldwide digital games market: September 2019

    October 22nd, 2019

    Worldwide digital spending declines 1% to $8.9 billion in September. Total spend on console and PC declined 17% and 3% year-over-year respectively, despite a slew of new launches. This more than offset a 6% increase on mobile, which increased its share of the total market to 59% this month. Schedule a SuperData Arcade demo and unlock access to detailed performance […]

  • A KFC dating sim and 4 other ways to reach Millennials and Gen Z through games

    October 16th, 2019

    Bethany Lyons | Research Analyst   Gaming is now a truly mainstream form of entertainment among US consumers, and it is imperative that brands and advertisers understand how to use the medium to reach Millennial and Gen Z gaming* audiences. Games account for one-quarter (27%) of their time spent consuming media, meaning at least one […]

  • Joost van Dreunen of SuperData shares his thoughts on Apple Arcade announcement

    September 11th, 2019

      With the announcement of Apple Arcade gaming subscription yesterday, a new era has officially begun. After initially making billions from freemium titles, Apple is intent on offering premium content for a monthly fee. As mobile gaming starts to reach saturation, platform holders seek for novel ways to differentiate.  ^ Credit: Apple A price point […]

  • Worldwide Twitch viewership ranking

    August 1st, 2019

    The first-ever Fortnite World Cup boosted the title into the top spot with daily viewership peaking at 5.8M hours watched on July 27. Competitive events like Twitch Rivals and Overwatch League Stage 4 Week 1 drove Overwatch viewership. Apex Legends viewership continued to drop as excitement for its second battle pass wears off. ———————————————————————————————————————————————— Weekly […]


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