The SuperData Arcade is our metrics home. Media is becoming more interactive – and more personal. The Arcade is your guide to understanding and winning in this next great entertainment revolution across digital games research and interactive media intelligence.
Housing all of our gold-standard research on the worldwide digital games market, The Arcade contains insights ranging from high-level trends to granular data on top games. The data represent the world’s most robust and comprehensive quantitative insights on the vast and growing playable media market. With the latest Forecaster feature, access market-level and title-level forecasts to help you stay ahead of the curve.
Ongoing measurement of gaming video content, influencers, and audiences.
As the largest new-media market in the world, gaming video content (GVC) reaches hundreds of millions of viewers. GVC platforms and influencers offer significant opportunities for publishers reaching players and advertisers interested in finding a highly-engaged audience.
SuperData’s Arena is an industry-changing tool that determines the value of top games, industry influencers, popular streaming content, game channels and audiences by tracking a wide range of metrics, such as the number of hours streamed and watched, average concurrent viewers and channel followers across Twitch, YouTube and other top streaming games sources. With the SuperData Arena, comparing game titles across the industry’s most popular streamers as well as tracking the performance of major esports events has never been more seamless.
This new dashboard allows publishers and advertisers to understand up-to-date information on titles, channels, audiences and more.
Get ongoing gaming video content measurement, audience insights, and influencer value measurement.
The complete picture on virtual, augmented, and mixed reality.
By 2020, the virtual reality market will be worth 8 times what it was in 2016. $14.5B to be precise. This year, the emerging market will grow to a considerable $7.7B, driven largely by hardware, with software getting its footing. As part of SuperData’s gold standard research on the digital games and interactive media market, our unique and proprietary virtual reality, augmented reality, and mixed reality research covers all aspects of this new technology, from games to healthcare to education applications.
Based on SuperData’s VR Data Network, which collects data from the top hardware makers, platforms, and apps, our VR/AR/MR coverage allows stakeholders to understand the size and growth of the market, evaluate shifting consumer groups and sentiments, and optimize strategy for new capabilities and audiences.
Through both syndicated reports and custom research, SuperData’s virtual reality, mixed reality, and augmented reality market research equips clients with a full suite of consumer XR offerings including:
• Regular consumer insights and usage data
• Market sizing and forecasts
• Ongoing headset shipment figures
• Top app performance metrics
• Software performance by type
• Demand and penetration by industry
• Investment strategy validation
• Custom research on market and consumer insights
See the full report with headset numbers, market forecasts, strategic audience segmentation, user insights, analyst recommendations and more.
Who’s winning in the global games market, and why.
Effective strategies for success require an accurate definition of your market opportunity.
Uniquely combine our experience, insights, data and analysis to meet your individual business development needs.