2016 was the biggest year in the digital games market and playable media world ever. The vast market, hitting $91B this year, is growing at tremendous rates and incorporating new media and platforms, expanding its reach. Going far beyond the traditional “gamer” dynamic, the games and playable media audience is now one of the most valuable and engaged demographics, and brand owners are paying attention. In this report, we take a look back at the major data and insights of 2016, with an eye on a massive 2017.
Insights and data on everything in games and playable media in 2016.