Gaming Video Content

Gaming video content (GVC) is the most important, and massive, new media platform since social media. At 666M people, it’s an audience that will be ignored by brands and advertisers only to their detriment. While the “why would anyone want to watch someone else play video games?” sentiment continues to exist among those behind the curve, the smartest publishers, advertisers, and brands are recognizing that their consumers are now, simply put, watching videos of people playing games.

Compared to the days of the stereotyped gamer, the current viewer base has a high female representation (46%) and high average income ($58K in the US). These young, tech-savvy consumers are leading the “cord-cutting” charge, and they are watching GVC instead of primetime TV. Companies that do not build relationships with these viewers now risk losing the next generation of high-spending consumers.

In this massive new report, the world’s leading game analysts take stakeholders through the story of the gaming video content market’s size and reach, its importance as a media platform, its predictive impact on game sales, and its major consumer profiles. Game publishers and both endemic and non-endemic brands will find the insights vital to their strategies in engaging the most important new media audience.

Some major findings from the report:

  • More people watch GVC than HBO, Netflix, ESPN and Hulu combined. Amazon’s Twitch is focused on games and has a larger audience (185M) than legacy channels and services like ESPN.
  • Ads and direct consumer spending will push GVC earnings to $3.2B this year. GVC matches earnings from top association football leagues like Bundesliga ($3.5B) and La Liga ($3.2B).
  • Gaming video content is a must for publishers. Digital viewing is a valuable outreach tool for publishers, since two in three viewers watch gaming content to learn more about a title they want to play.


  • Table of Contents
  • Executive Summary
  • Note from the Analyst


  • GVC Audience Size (2016)
  • GVC Audience vs. Other Media Platforms and Channels
  • Regional GVC Viewership (2017 and 2020)
  • GVC Viewer Demographics and Share who Pay for Cable
  • Spending on Digital Games (Viewers vs. Non-Viewers)
  • Most Popular GVC Genres
  • Viewing Habits By Genre
  • When Viewers Watch GVC
  • Transferring from Viewing to Broadcasting GVC


  • GVC Revenue by Source
  • GVC Revenue and Audience by Platform
  • Platforms to Watch


  • Top GVC Channels (YouTube and Twitch)
  • Most-Viewed Games (Twitch)
  • Game Trailer Views Versus Sales


  • GVC Audience Profiles:
    • Demographics
    • Type of Content Watched
    • Reasons for Watching GVC
    • Media Spending Habits


  • Methodology
  • Company Summary
  • Market Data
  • Contact
  • Fine Print

SuperData GVC Report



PDF report: Vital details on the world’s newest and largest audience including market size and reach, consumer profiling, platform breakouts, revenue strategies, and more.


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