The Arcade

The Arcade: The singular solution for comprehensive data on the digital games and interactive media market.

The SuperData Arcade is our metrics home. Media is becoming more interactive – and more personal. The Arcade is your guide to understanding and winning in this next great entertainment revolution across digital games research and interactive media intelligence.

Housing all of our gold-standard research on the worldwide digital games market, the Arcade contains insights ranging from high-level trends to granular data on top games. The data represent the world’s most robust and comprehensive quantitative insights on the vast and growing playable media market.

  • The only cross-platform, point-of-sale data based games KPI portal
  • Gold-standard data on all major titles, markets, and regions
  • Insights from high-level trends to granular KPIs on top games
  • Powerful custom segmentation and reporting
  • Regular updates to keep you on top of the market
  • Guiding the world’s largest publishers in their strategy
  • Get your demo here.


Esports Scoreboard

Ongoing measurement, validation, and insights on the global Esports market.

The esports market has finally hit the mainstream. Once only large in core Asian markets like Korea, esports have expanded worldwide and are now top of mind of every publisher, platform, and brand. As recognition of the importance of esports grows, the data and insights needed for strategizing become vital.

As the gold standard in interactive media research, SuperData is launching the Esports Scoreboard, a new subscription service offering key data on top esports games like League of Legends, Dota 2, PlayerUnknown’s Battlegrounds, and more. Examining viewership dynamically from SuperData’s ongoing gaming video content and esports measurement, Scoreboard allows for regular benchmarking and validation of the major esports events and titles. Scoreboard goes into detail on major brand activity, sponsorship opportunities, the upcoming esports calendar, and proprietary analyst and consumer insights.

Some recent insights from the Esports Scoreboard:

Multiplayer Online Battle Arena (MOBA) and shooter games dominated the esports audience in August. Among the 10 most-watched esports titles, two were MOBAs and four were shooters, garnering 273M and 237M viewers, respectively. MOBA will continue to reign through November thanks to upcoming tournaments like League of Legends World Championships.

PlayerUnknown’s Battlegrounds (PUBG) was the second most- watched title of August despite the lack of an established esports presence. The shooter only launched six months ago and has already surpassed 10M paid downloads. PUBG hosted its first esports event in August and its official Twitch channel saw 378K concurrent viewers, an all-time high for the game.

97% of U.S. esports viewers choose to watch competitions on either Amazon’s Twitch or YouTube. The market is difficult for new platforms to enter. The two main players have built up a wide range of video game content over the years, making them the go-to destinations for esports as well.





Measure, validate, and gain vital insights every month for the global esports market.


Virtual Reality

The complete consumer and enterprise picture on virtual, augmented, and mixed reality.

Virtual, Augmented, and Mixed Reality Research

By 2020, the virtual reality market will be worth 8 times what it was in 2016. $14.5B to be precise. This year, the emerging market will grow to a considerable $7.7B, driven largely by hardware, with software getting its footing. As part of SuperData’s gold standard research on the digital games and interactive media market, our unique and proprietary virtual reality, augmented reality, and mixed reality research covers all aspects of this new technology, from games to healthcare to enterprise applications.

Based on SuperData’s VR Data Network, which collects data from the top hardware makers, platforms, and apps, our VR/AR/MR coverage allows stakeholders to understand the size and growth of the market, evaluate shifting consumer groups and sentiments, and optimize strategy for new capabilities and audiences.

Through both syndicated reports and custom research, SuperData’s virtual reality, mixed reality, and augmented reality market research equips clients with a full suite of consumer and enterprise offerings including:

• Regular consumer insights and usage data
• Market sizing and forecasts
• Ongoing headset shipment figures
• Top app performance metrics
• Software performance by type

• Enterprise developer landscape
• Demand and penetration by industry
• Internal R&D analysis and vetting
• Investment strategy validation
• Custom research on consumer and enterprise


See our syndicated report

See the full report with headset numbers, market forecasts, strategic audience segmentation, user insights, analyst recommendations and more.

Contact us to learn about subscription and custom Virtual Reality research


Who’s winning in the global games market, and why.


  • Benchmark against your competitors with monthly digital games data
  • Identify the impact of successful mechanics and strategies
  • Evaluate the performance of companies


  • Hundreds of top games
  • Inherently cross-platform
  • Spending, audience, engagement and more




Effective strategies for success require an accurate definition of your market opportunity.


  • Market sizing and growth for detailed benchmarking of major digital games
  • Identifying areas of opportunity in the interactive media world
  • Evaluating market entry potential


  • PC, Console, MMO, Mobile, Social platform breakouts
  • Detailed spending behavior metrics and market sizing
  • 30 major markets and regions

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Uniquely combine our experience, insights, data and analysis to meet your individual business development needs.


  • Know your digital games and interactive media audience and where they are
  • Identify how to capture and retain new users
  • Stay ahead of trends & evolving interests in games, eSports, virtual reality, etc.


  • In-depth consumer analysis
  • Bespoke research on any market
  • Sentiments, awareness, demographics and more

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