Sector report

Payment preferences of online gamers

Find out how gamers everywhere like to pay, and what payment options will work best for your game.

Digital games will bring in $48.8 billion in 2014. All of that money requires a vast and complex infrastructure of payment methods, from credit cards to eWallets to prepaid game cards. Effective monetization of the diverse, worldwide audience can be a significant effort, and one that daunts many stakeholders and can negatively impact their performance market to market. Developers and publishers need to both gauge the needs and preferences of individual gamers in each market and genre, and choose amongst hundreds of different payment providers. Our Payment Preferences of Online Gamers Report 2015 offers the most detailed data of these options to help navigate the possibilities.

Did you know: eWallets facilitate 44% of digital game revenues in China, compared to 19%  in Japan.

In our research on payment preferences we take a ‘big data’ approach to establish the top payment methods for online gamers on a country level. By analyzing hundreds of millions of transactions worldwide, we are able to identify the top methods of payment used by gamers in each 40 major markets. Building on a dataset that goes back over a decade, we have unique insight into how online gamers like to pay. Paymix 2014 graph.001
The 2014 Payment Preferences Report presents the most detailed overview available on payment preferences among online gamers. In addition to the Western markets, we also cover Latin America, the Middle East and Asia Pacific.

Methodology

The primary information source used for this report consists of a dataset containing transaction data from over 38 million unique digital gamers from MMOs, social games, casual games, and virtual worlds on PCs, mobile devices and consoles (digital content only). By aggregating transactions from different sources, and organizing it by geographical region, we are able to identify the most common payment methods for each of the countries listed in this report. The rationale behind using actual transactions is that it provides the most reliable insight into consumer behavior. For a more detailed explanation of our methodology and answers to questions such as “Where do we get our data?” and “What type of analysis do we perform?” please visit our Methodology section.

Geographic Scope

This report covers payment preferences of online gamers in the following 40 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, India, Indonesia, Israel, Italy, Japan, Mexico, Netherlands, Norway, Peru, Poland, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom, Ukraine, United States, Venezuela, Vietnam The report examines these 45 payment brands: 99Bill, Alipay, Alipay, AmazonPayments, Amex, Bitcash, Boa Compra, Boleto Bancario, Carte Bleue, cashU, China PNR, ClickandBuy, ePagado, Giropay, Global Collect, Google Wallet, GS Cash, HiPay, HiperCard, Internet+, JCB, Konbini, Maestro, Mastercard, MC, MercadoPago, Mikro Odeme (3pay), MOL, Moneybookers/Skrill, neosurf by NeTeller, Pagseguro, PayByMe, Paymentez, PayPal, Paysafecard, Postepay, QIWI, Skrilll, Sofortuberweisung, Tenpay, Ukash, Unionpay, Visa, Webmoney, Yandex.Money

Who should read this report?

Publishers and developers of interactive entertainment, payment brand owners and VCs will all benefit from the data in this series. Rather than having to make strategic decisions based on surveys and forecasts, this series summarizes and presents insights on actual sales data.

Table of contents

Overview
Introduction
Methodology
Payment Methods: Current Landscape
Bank transfers
Credit and debit cards
Direct debit and real time bank transfer
eWallets/digital wallets
Table 1: PayPal’s Merchant Rates Mobile
Prepaid cards – physical cards
Prepaid cards – printed voucher
Phone
Other
Scenario: Cost comparison
Table 2: Cost of different payment methods
Geographical breakdown of payment methods
Table 3: Breakdown of payment methods in key regions (mil $)
Table 4: Breakdown of payment methods in key regions (%)
Table 5: Breakdown of payment methods in Asia Pacific (mil $)
Table 6: Breakdown of payment methods in Asia Pacific (%)
Table 7: Breakdown of payment methods in Europe (mil $)
Table 8: Breakdown of payment methods in Europe (%)
Table 9: Breakdown of payment methods in Latin America (mil $)
Table 10: Breakdown of payment methods in Latin America (%)
Table 11: Breakdown of payment methods in Middle East (mil $)
Table 12: Breakdown of payment methods in Middle East (%)
Table 13: Breakdown of payment methods in North America (mil $)
Table 14: Breakdown of payment methods in North America (%)
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