The Arcade

The Arcade: The singular solution for comprehensive data on the digital games and interactive media market.

The SuperData Arcade is our metrics home. Media is becoming more interactive – and more personal. The Arcade is your guide to understanding and winning in this next great entertainment revolution across digital games research and interactive media intelligence.

Housing all of our gold-standard research on the worldwide digital games market, The Arcade contains insights ranging from high-level trends to granular data on top games. The data represent the world’s most robust and comprehensive quantitative insights on the vast and growing playable media market. With the latest Forecaster feature, access market-level and title-level forecasts to help you stay ahead of the curve.

  • The only cross-platform, point-of-sale data based games KPI portal
  • Gold-standard data on all major titles, markets, and regions
  • Insights from high-level trends to granular KPIs on top games
  • Powerful custom segmentation and reporting
  • Regular updates to keep you on top of the market
  • Guiding the world’s largest publishers in their strategy
  • 24-month outlook for market-level data and 12-month forecasts for titles with the Arcade Forecaster.
  • Get your demo here.


Virtual Reality

The complete picture on virtual, augmented, and mixed reality.


Contact us to learn about XR data subscription


Virtual, Augmented, and Mixed Reality Research

As part of SuperData’s gold standard research on the digital games and interactive media market, our unique and proprietary virtual reality, augmented reality, and mixed reality research covers all aspects of this new technology, from games to healthcare to education applications.

Based on SuperData’s VR Data Network, which collects data from the top hardware makers, platforms, and apps, our VR/AR/MR coverage allows stakeholders to understand the size and growth of the market, evaluate shifting consumer groups and sentiments, and optimize strategy for new capabilities and audiences.

Through both syndicated reports and custom research, SuperData’s virtual reality, mixed reality, and augmented reality market research equips clients with a full suite of consumer XR offerings including:

• Regular consumer insights and usage data
• Market sizing and forecasts
• Ongoing headset shipment figures
• Top app performance metrics


• Software performance by type
• Demand and penetration by industry
• Investment strategy validation
• Custom research on market and consumer insights


See our syndicated report

See the full report with headset numbers, market forecasts,user insights, analyst recommendations and more.

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Who’s winning in the global games market, and why.


  • Benchmark against your competitors with monthly digital games data
  • Identify the impact of successful mechanics and strategies
  • Evaluate the performance of companies


  • Hundreds of top games
  • Inherently cross-platform
  • Spending, audience, engagement and more




Effective strategies for success require an accurate definition of your market opportunity.


  • Market sizing and growth for detailed benchmarking of major digital games
  • Identifying areas of opportunity in the interactive media world
  • Evaluating market entry potential


  • PC, Console, MMO, Mobile, Social platform breakouts
  • Detailed spending behavior metrics and market sizing
  • 30 major markets and regions

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Uniquely combine our experience, insights, data and analysis to meet your individual business development needs.


  • Know your digital games and interactive media audience and where they are
  • Identify how to capture and retain new users
  • Stay ahead of trends & evolving interests in games, eSports, virtual reality, etc.


  • In-depth consumer analysis
  • Bespoke research on any market
  • Sentiments, awareness, demographics and more

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