• SuperData Launches New Forecasting Tool to Give Publishers and Developers Competitive Edge

    April 4th, 2019

    The Arcade Forecaster evaluates performance across revenue, monthly active users and in-game spending   NEW YORK, April 4, 2019 – SuperData, a Nielsen company (NYSE: NLSN), has added a powerful new tool, Arcade Forecaster, to its market-leading Arcade solution. The new offering tracks and evaluates the performance of existing and upcoming digital games across several key […]

  • Worldwide digital games market: February 2019

    March 21st, 2019

    Worldwide digital game spending returns to growth. Consumers spent $8.2 billion on digital games across console, PC and mobile in February, up 2% compared to February last year. Growth came primarily from mobile, which was up 9%. This more than made up for the 6% decline in premium PC, where the market continues to face […]

  • [GDC2019] SuperData’s POV on Google’s Latest Gaming Announcement

    March 19th, 2019

    — Joost van Dreunen, Co-Founder of SuperData, a Nielsen company Half (56%) of current cloud gamers also subscribe to a music or movie streaming service. Cloud gaming providers could consider targeting audience who are familiar with the idea of streaming services. Cloud gaming consumer awareness development is still at a relatively early stage. Among all […]

  • XR Will Save Enterprise $13.5 Billion In Training Costs

    February 13th, 2019

    XR Will Save Enterprise $13.5 Billion In Training Costs SuperData says 71% of the companies that are using Virtual Reality are using it for training   NEW YORK, February 13, 2019 –SuperData, a Nielsen company (NYSE: NLSN), today released a finding that shows how much companies are expected to save in 2019 thanks to XR […]

  • Oculus expected to sell 1.3M Quest units in 2019; XR revenue reached $6.6B in 2018 and is projected to increase 442% by 2022

    January 24th, 2019

    XR revenue reached $6.6B in 2018 and is projected to increase 442% by 2022       NEW YORK, January 24, 2019 – SuperData, a Nielsen company (NYSE: NLSN), today released its latest extended reality (XR) findings focused on revenue and projections for the virtual, augmented and mixed reality markets. Based on high consumer interest […]

  • Black Friday and Cyber Monday Digital Sales Report

    November 27th, 2018

    Black Friday and Cyber Monday sales push digital spending to a record $4B Consumers flocked to online retailers on Black Friday and Cyber Monday to take advantage of deep discounts offered by digital storefronts like PlayStation Store and Steam during the busiest shopping days of the holiday season. Overall, digital spending rose 14.3% compared to […]

  • Twitch bringing ads back to Prime will not endanger its market share despite fan backlash

    August 23rd, 2018

    SuperData’s principal analyst Carter Rogers believes Twitch shouldn’t worry about fan backlash over the decision to bring back ads to Prime. When Twitch announced that Twitch Prime would no longer include advertisement-free viewing, vocal fans unsurprisingly responded with derision. However, threats to quit Twitch or unsubscribe to Amazon Prime over this will likely go down […]

  • How Fortnite’s expansion in the East could hurt the game elsewhere

    August 2nd, 2018

    SuperData Analyst Nate Monteverde explains why he believes Fortnite’s expansion in the East can lead to major issues Fortnite Battle Royale has already established itself as a market leader in the gaming world. The Epic Games title has already generated over $1B in revenue across all console, PC and mobile platforms. Fortnite managed to grab […]

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