• A KFC dating sim and 4 other ways to reach Millennials and Gen Z through games

    October 16th, 2019

    Bethany Lyons | Research Analyst   Gaming is now a truly mainstream form of entertainment among US consumers, and it is imperative that brands and advertisers understand how to use the medium to reach Millennial and Gen Z gaming* audiences. Games account for one-quarter (27%) of their time spent consuming media, meaning at least one […]

  • Worldwide digital games market: August 2019

    September 20th, 2019

    Mobile grows share of total worldwide spending. Consumers spent $8.9 billion digitally worldwide in August across console, PC and mobile, up 2% from last year. Mobile, which was the fastest-growing segment, made up 62% of the total compared to 57% last August. Schedule a SuperData Arcade demo and unlock access to detailed performance data on the world’s most popular digital games […]

  • Joost van Dreunen of SuperData shares his thoughts on Apple Arcade announcement

    September 11th, 2019

      With the announcement of Apple Arcade gaming subscription yesterday, a new era has officially begun. After initially making billions from freemium titles, Apple is intent on offering premium content for a monthly fee. As mobile gaming starts to reach saturation, platform holders seek for novel ways to differentiate.  ^ Credit: Apple A price point […]

  • Worldwide Twitch viewership ranking

    August 1st, 2019

    The first-ever Fortnite World Cup boosted the title into the top spot with daily viewership peaking at 5.8M hours watched on July 27. Competitive events like Twitch Rivals and Overwatch League Stage 4 Week 1 drove Overwatch viewership. Apex Legends viewership continued to drop as excitement for its second battle pass wears off. ———————————————————————————————————————————————— Weekly […]

  • What other games are strategy fans playing?

    July 31st, 2019

    Stellaris and Total War: Three Kingdoms are some of the most popular strategy titles on PC. However, a SuperData analysis shows that while the titles share a genre, they appeal to distinct audiences. Among gamers who have purchased either title, just 2% have bought both games. This means publishers releasing a strategy game need to […]

  • A Real-time Natural Language Process (NLP) Study Of Wendy’s Promo Stream On Twitch

    July 19th, 2019

    By Sheryl Crepso, Senior Data Engineer   THE BASICS: Stream title: GIVING AWAY 1000 FREE BACONATORS ON STREAM TODAY!!!!!*** #AD Date: Wednesday, July 17th 2019 Game: Fortnite Chat Interactions: 4,398 OBSERVATIONS: By making it seem like Wendy(’s) was a streamer, the fast food chain was effectively able to engage Twitch chat. The “streamer” received largely positive […]

  • Will the Oculus Quest be the answer to VR’s prayers?

    April 30th, 2019

    Stephanie Llamas       Source: SuperData XR Data Network   Virtual reality hardware revenue will reach $3.5B in 2019. This will largely be driven by Oculus’ untethered headsets and the PlayStation VR. The Oculus Go sold close to 1M units in 2018, which demonstrates consumer interest for the next wave of VR headsets, and […]

  • SuperData Launches New Forecasting Tool to Give Publishers and Developers Competitive Edge

    April 4th, 2019

    The Arcade Forecaster evaluates performance across revenue, monthly active users and in-game spending   NEW YORK, April 4, 2019 – SuperData, a Nielsen company (NYSE: NLSN), has added a powerful new tool, Arcade Forecaster, to its market-leading Arcade solution. The new offering tracks and evaluates the performance of existing and upcoming digital games across several key […]

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