Worldwide digital games market: April 2019
May 21st, 2019 | /worldwide-digital-games-market/
Growth in digital console spend makes up for sluggish PC sales. Consumers spent $8.86 billion digitally on games across console, PC and mobile worldwide in April, up 7% from the same month last year. Premium console, up 17%, was the fastest-growing segment due to the continued mix shift towards digital channels for full game units. PC overall declined 4% year-over-year despite modest growth within the free-to-play segment.
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Mortal Kombat 11 has the best digital launch in franchise history. MK 11 sold 1.8 million digital units across console and PC in May, up from 400,000 units for Mortal Kombat X in 2015, largely due to rising digital download rates on console.
NBA2K growth accelerates as the NBA post-season heats up. We estimate NBA2K in-game spending grew 101% year-over-year in April, marking the largest single-month growth rate the franchise has seen since 2016.
Apex Legends falls out of the top rankings on console and PC. Apex Legends generated $24 million in April, down significantly for the second month in a row. Monthly revenue now sits at just over one-quarter of the launch-month sales from February.
Overwatch and Hearthstone still face declines despite new content updates. Both titles saw a sequential bump in total digital revenue following new content releases, but still declined 15% and 37% year-over-year, respectively. On a combined basis, Overwatch and Hearthstone digital revenue across all platforms is down 39% year-to-date compared to the same time period in 2018.