Worldwide digital games market: March 2019
April 23rd, 2019 | /worldwide-digital-games-market/
Worldwide digital game spending ends the quarter on a soft note. Consumers spent $8.7 billion digitally across console, PC and mobile in March, down 3% from the prior year. Premium PC continues to lead the declines with a 23% drop, while Mobile, which made up 56% of total revenue, also fell by 2%. Console revenue was the only source of growth in March, up 10% on the back of a strong premium release slate as well as continued traction for Fortnite and Apex Legends.
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Fortnite continues to hold steady despite increased competition. Fortnite revenue grew 7% year-over-year in March, which is the first year-ago comparison that includes console, PC and Mobile (Fortnite began its iOS beta in March 2018). We expect that Fortnite will face tough comparisons going forward as it’s unlikely to replicate last year’s meteoric rise during Spring and Summer 2018.
Tom Clancy’s Rainbow Six Siege declines again despite “Year Four” spike. Rainbow Six in-game spending increased 43% across console and PC in March compared to February on the back of a new “Year Four” content release. However, revenue was still down roughly 20% year-over-year.
Sekiro: Shadows Die Twice outsells Dark Souls III. Activision’s new release sold roughly 1.4 million digital units across console and PC, compared to 1.2 million units for Dark Souls III during its own launch in April 2016. Growth in digital units came primarily from console, where the download rate is significantly higher than it was three years ago.
Super Smash Bros. Ultimate finds success with its Fighter Pass. We estimate that Super Smash Bros. generated $67 million from in-game spending during 1Q19, primarily from its $25 Fighter Pass which unlocks several DLC characters throughout the year.