Worldwide digital games market: October 2019
November 22nd, 2019 | /worldwide-digital-games-market/
Consumers spent $8.84 billion digitally across all games in October. Combined spending across console, PC and mobile was down 3% year-over-year primarily due to a sharp drop off in the console segment, which faced a difficult comparison against the Red Dead Redemption 2 launch last year. Mobile grew 7% as it continues to be a growth leader for digital games.
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Call of Duty: Modern Warfare has best selling digital launch of 2019. Modern Warfare sold an estimated 4.75 million digital units across console and PC in October, down 11% from Black Ops 4 last year, although there were fewer days this year due to a later launch in the month. The average selling price of digital units also declined from last year due to the lack of a season pass bundle.
Apex Legends has its best month since the title’s launch quarter. Apex Legends generated $45 million from in-game spending in October across console and PC, up from $16 million in September. Respawn’s shooter has clearly grown into an important growth driver for EA since its launch in February, although we note that total lifetime revenue still comes in slightly below 50% of FIFA Ultimate Team over that same period.
NBA 2K continues to show a slow-down in virtual currency sales. Total franchise NBA in-game spending growth has been slowing down for the past four months after a red hot start from NBA 2K19 last year. We saw this again in October, where NBA 2K in-game spending across console, PC and mobile combined declined year-over-year for the first time since June 2018.
Call of Duty Mobile catapults into the top rankings. We estimate COD Mobile generated $57 million in total revenue in October with 116 million monthly active users, placing it as the 12th top grossing mobile game worldwide this month. iOS made up 82% of total spend.