Worldwide digital games market: August 2018

Worldwide digital growth accelerates in August. Consumers spent $8.47 billion digitally across all platforms, up 7% from last year. The main growth drivers were Pay-to-Play PC and Free-to-Play Console, on the back of World of Warcraft and Fortnite, respectively. This more than offset single-digit declines from Free-to-Play PC and Social.

Subscribers to the SuperData Arcade have access to detailed performance data on the world’s most popular digital games across PC, console and mobile.

  • Madden has its best launch month ever.
  • World of Warcraft West subscribers hit their highest point since 2014.
  • Monster Hunter World has a successful PC launch and performed better than PUBG
  • League of Legends heads towards its worst performing year since 2014.

Madden 19 sets new franchise launch record. We estimate Madden 19 sold 664K digital units on console. This easily made it the best ever launch month for the franchise, though sales benefitted from an earlier release date this year.

League of Legends heads towards its worst performing year since 2014. League of Legends revenue is down 21% compared to the same time period in 2017.

Blizzard hits a home run with World of Warcraft expansion. World of Warcraft made $161M in August following the release of its “Battle of Azeroth” expansion, not including all pre-sales in the months leading up to launch. Subscribers for WoW West hit its highest point since 2014.

Monster Hunter World sells 2M units on PC. Capcom’s action game had a successful launch on console earlier this year, and the PC version looks to be doing even better. Monster Hunter World took first place in this month’s top grossing Premium PC rankings, knocking PlayerUnknown’s Battlegrounds down to second.