Blog
Casual Connect Europe: bratwurst and free research!
Like every year, we’ll be in Hamburg this February for Casual Connect Europe. It’s one of our favorite industry events because, well, it comes with bratwurst and free research!
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Measuring the health of your online game
Because people frequently ask me how to measure the health of their game, I figured it made sense to post of few of my thoughts on the topic.
Sure, many online game companies are already experts at analytics. But as the cost of marketing increases and the margins decline to the point where even well-known companies like RockYou and Kabam! find themselves downsizing their teams, perhaps it is time to take a wider perspective.
The short answer is that there is, of course, no single solution. This is because online games and their economics can vary greatly, from a sophisticated sci-fi universe like EVE Online to more modest games that feature micro-transactions. Based on conversations with many of our customers, however, there exist several best practices that help both make for a more worthwhile experience for the players and increase conversion rates.
Beyond Facebook — Free White Paper
A Look At Local Social Networks in Europe and Latin America
The social gaming market is maturing. In addition to a top-heavy marketplace, where big firms dominate and claim the bulk of revenues, the overall space is also increasingly crowded. This forces companies to spend more on marketing, which in turn shrinks the margins between acquisition cost and average revenue per user.
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