Worldwide digital games market: September 2019
October 22nd, 2019 | /worldwide-digital-games-market/
Worldwide digital spending declines 1% to $8.9 billion in September. Total spend on console and PC declined 17% and 3% year-over-year respectively, despite a slew of new launches. This more than offset a 6% increase on mobile, which increased its share of the total market to 59% this month.
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NBA2K and FIFA’s latest releases were slow out of the gate. In-game spending for the NBA2K franchise grew only 6% in September, while the FIFA franchise declined slightly year-over-year due to an unfavorable comparison against World Cup after-effects last year. This compares to last September, where the two franchises saw combined in-game spending growth of 24%.
Fortnite hits lowest point since launch just before “Fortnite Chapter 2“. We estimate Fortnite revenue across all platforms declined 43% month-over-month in September, marking the worst performing month of revenue since November 2017.
Fate/Grand Order receives a huge boost from China. Fate/Grand Order catapulted into the top spot on our mobile rankings this month with $246 million in revenue, up significantly from $131 million in August and $98 million last September, with the majority of the revenue increase coming from China.
Borderlands 3 marks another solid release for 2K Games. Borderlands 3 sold an estimated 3.3 million digital units across console and PC in September. The average selling price per unit came in at an above-average $69 due to Deluxe Edition sales.