Worldwide digital games market: June 2019 (Updated)
July 23rd, 2019 | /worldwide-digital-games-market/
Updated on July 25, 2019
Worldwide digital revenue grew 2% to $9.2 billion in June. Mobile grew 7% year-over-year in June, making up for underperformance on Console and PC, which were down 2% and 9% respectively. Console continues to face headwinds on in-game spending, partly due to the decline in Fortnite as well as general softness in major franchises like Grand Theft Auto, Call of Duty, Overwatch and Madden.
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Crash Team Racing Nitro-Fueled has one of the best launches in genre history. We estimate Crash Team Racing sold 552,000 digital units worldwide in June despite launching late into the month, marking the second-best launch month of any racing game on console, behind Ubisoft’s The Crew 2 in 2018. Digital sales were likely boosted by the above-average download rates seen so far this year but also point to the sustained popularity of the Crash Bandicoot IP.
Tom Clancy’s Rainbow Six Siege‘s player base is as strong as ever. June was Rainbow Six‘s best month for Monthly Active Users and sixth-best month for in-game spending on the back of the Operation Phantom Sight update, despite the title being well into its fourth year. Total in-game revenue rose to $36.8 million across console and PC in June, an increase of 50% from May and 9% from June of last year.
Overwatch surpasses $1 billion from in-game spending. Blizzard’s MOBA shooter became the 64th game on either console, PC or mobile to generate over $1 billion from in-game content alone. Overwatch is also Activision Blizzard’s sixth IP to hit this mark, after World of Warcraft, Call of Duty, Destiny, Candy Crush and Hearthstone.
Publishers are experimenting more with steep discounts. As the free-to-play business model continues to take mindshare in the industry, publishers seem more open to significantly lowering unit prices for catalogue AAA franchises in order to expand the player base. EA’s Sims 4 and Take-Two’s NBA2K19, two franchises that benefit immensely from add-on content purchases, both saw huge spikes in unit sales after prices were brought down below $5.