Worldwide digital games market: August 2019

September 20th, 2019 | /worldwide-digital-games-market/

Mobile grows share of total worldwide spending. Consumers spent $8.9 billion digitally worldwide in August across console, PC and mobile, up 2% from last year. Mobile, which was the fastest-growing segment, made up 62% of the total compared to 57% last August.

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Pokémon GO rises to the top spot on mobile. Pokémon GO generated $176 million in August, marking its highest point since peaking in 2016. Outperformance was partly driven by a flurry of in-game events as Niantic capitalized on what is typically the game’s strongest month.

WoW Classic drives a huge jump in subscribers. World of Warcraft subscription revenue grew an estimated 223% in August compared to July. Despite this, total revenue was still lower than the Battle for Azeroth expansion last August.

Madden NFL 20 console digital sales come in slightly below last year’s launch. When accounting for early pre-order launch dates, which split sales across July and August this year, Madden NFL 20 console digital units declined 6% compared to Madden NFL 19 through the end of August.

NBA 2K in-game spending growth slows ahead of upcoming launch. We estimate NBA 2K franchise in-game spending grew 39% year-over-year, a comparatively weak showing compared to the first seven months of 2019 where sales grew at an average rate of 91%. However, we note that August tends to be a seasonally low point for the franchise.

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