Mobile AR already has access to over a billion smartphone users, reaching 1.4 billion by the end of 2019. The technology also generated $1.8 billion last year and is expected to double this year. As the highest grossing software platform in XR with the widest reach, mobile AR is set to revolutionize the industry and become a prolific gateway to virtual reality (VR), AR glasses and mixed reality (MR) adoption in the future.
This white paper provides an overview of the mobile AR market and audience, and best practices experts of the industry suggest. Key insights of this white paper include:
In this white paper you will see:
See the full white paper with mobile AR consumer insights, market size data, AR advertising opportunities, and more.