Worldwide digital games market: September 2018
October 29th, 2018 | /us-digital-games-market/
Console digital spending is robust heading into the holidays. Consumers spent $1.24 billion on digital console games in September, up from $912 million in the same month last year, continuing a string of high-growth months going into the holiday season. Primary contributors were a slew of AAA launches including Destiny 2’s Forsaken expansion and Marvel’s Spider-man, the incremental shift towards digital distribution for annual franchises like FIFA and NBA 2K, and the continuing popularity of Fortnite.
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- Marvel’s Spider-Man is Sony’s biggest launch to date
- FIFA 19 has best digital launch in franchise history
- Destiny 2 beats out Fortnite to take the number one digital console rankings spot
- NBA 2K19 marks a new franchise peak
FIFA 19 scores best digital launch in franchise history. We estimate FIFA 19 digital console units grew 18% compared to FIFA 18 last year. Sales for the digital launch of FIFA hit another record, although the series continues to lag other AAA franchises in terms of download rates.
Destiny 2 gets a big boost from Forsaken. Destiny 2 topped our digital console rankings this month on the back of the new Forsaken expansion and an increase in deluxe edition purchases. Over 60% of all monthly active users purchased the expansion.
Marvel’s Spider-Man is Sony’s biggest launch to-date. Spider-Man sold 2.17 million digital units on PS4 in September, excluding download codes bundled with console sales, just edging out God of War‘s launch earlier this year.
NBA 2K19 marks a new franchise peak – but with a caveat. While NBA 2K19 digital console unit sales were up year-over-year from NBA 2K18, growth fell short of the rate seen in the past couple of years.It should be noted that this year’s iteration of the game launched earlier in the month.