SuperData Went To AWE – Here’s what you need to know!

We had boots on the ground at this year’s Augmented World Expo (AWE) and came away with a few key takeaways. Consider this your post-AWE cheat sheet!

1. nreal is one to watch


This Chinese mixed-reality glasses maker, set up in an upstairs room far from the expo hall, was easy to miss but will soon be on the radar of many in the XR space. Their devices already have a far more sleek and consumer-friendly appearance than comparable augmented and mixed reality headsets. While the company was only founded in 2017 by a former Magic Leap software engineer, they plan to have an enterprise device on the market this year and a consumer launch in 2019.

2. XR is already used extensively in the enterprise but can seem invisible to those on the outside

Just because people are not wearing augmented and mixed reality headsets on the street does not mean they are not mainstream. Panelists and speakers cited the proven ability of immersive tech to reduce training time and improve efficiency in industrial settings. However, businesses like military contractors are not about to act as public evangelists for technology used on factory floors.

3. Qualcomm is poised to benefit no matter who wins in standalone VR

The chip maker kicked off AWE by announcing a new chip, the XR1, which is designed for immersive technology devices as the name implies. A total of 28.7M standalone VR devices are poised to ship in 2021, and the company already has a hold on this growing segment. The Oculus Go, HTC Vive Focus, and Lenovo Mirage all use Qualcomm chips.