Mobile Augmented Reality (AR) now reaches over 1B users worldwide, fueled by advancements in smartphone technology that gives consumers easy access. With an audience this massive, advertisers cannot afford to ignore this new technology. Understanding the white space opportunities in this new technology space requires an understanding of its size and trajectory and of the nuances of the current and future audience.

This report provides an overview of the mobile AR market and drills down into the consumer segments that use AR, sentiment towards AR ads, and how brands can begin to leverage this exciting new medium. Insights from this report include:

• Social media AR apps are the most popular among mobile AR users (84%), but a sizable 41% of users report using AR features in online shopping apps. AR has unlocked new opportunities for mobile shopping and ecommerce sites.
• 74% of those that see AR ads share them with their social media followers. AR ads are also viewed quite favorably - 56% of users view AR content as a creative use of technology.
• The largest AR demographic is women between 18-34. Marketers aiming to reach this large segment should consider creating AR social features.

In this report: