Social casino market—US player insights 2017

The social casino market has spent the last few years learning hard lessons including how vital it is to not ignore PC players, how quickly to build for mobile, and what mechanics are so overplayed that users will leave your game. As the market continues to solidify, understanding the unique casino player, their sentiments, and their preferences becomes more necessary than ever. This major new report continues on SuperData’s industry-leading research on social casino games and their players. Crucial for new developers, stalwart publishers, and brands. Some notes from the analysts highlighting the insights in this new report on the evolving social casino market and player base:

Publishers must adopt a mobile-first strategy now that 85% of social casino users play on smartphones. Former desktop-only social casino players have gone mobile as smartphone adoption among baby boomers grows. Since early 2016, the average smartphone social casino players’ age has risen from 36 to 39. While the demographics of mobile and desktop social casino players are now closely aligned, publishers should still prioritize releasing on smartphones given the devices’ popularity.

On smartphones, slots players have the highest average lifetime value (LTV) of $324. On both desktop and tablet, LTV for casino-style game players continues to surpass that of slots users. Slots win out on smartphones since users on-the-go value focused games that let them start playing quickly over apps with feature a wide selection of game types. DoubleDown Casino publisher IGT has designed the mobile version of its game with simplicity in mind. The desktop version features an elaborate recreation of a casino lobby, but the mobile version’s home screen is a simple menu.


  • Table of Contents
  • Executive Summary
  • Note from the Analyst


  • Social Casino Platform Popularity
  • Social Casino Platform Overlap
  • Top Social Casino Genres
  • Average Session Length
  • Average Player Lifetime
  • Secondary Activities While Playing Social Casino
  • Social Casino Discoverability
  • Demand for Specific Game Themes
  • Demand for Specific Game Themes by Age Group

Spending Habits and Player Lifetime

  • Conversion and Average Spending by Genre and Platform
  • Player Lifetime Value
  • Why Players Quit Games

US Social Casino Audience

  • Audience by Platform
  • Social Casino User Overview
  • Social Casino User Profiles:
    • Demographics
    • Playing Habits
    • Why Users Play Social Casino


  • Methodology
  • Company Summary
  • Market Data
  • Contact
  • Fine Print

SuperData Social Casino Insights Report



PDF deck: Find out why players quit, what devices they play on, what games they want to play, player LTV, and more.

Learn more about our full suite social casino subscription research


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