Social casino — 3Q 2017

The social casino games market has been maturing and condensing for years. The rise of mobile created new opportunities, and innovation in genres and mechanics has brought in new players and kept existing players engaged in one of the highest-spending genres in games worldwide.

As social casino games continue, however, the need for granular data and strategy focused insights becomes more vital. In the new quarterly social casino reports, SuperData takes the gold-standard for research on this market and presents a comprehensive analysis of consumer insights, game-level performance metrics, industry news, and analysis of trends to ensure publishers and developers are prepared to tackle the market.

In this quarter’s report, readers get access to performance metrics for the games of every major publisher, insights on how to optimize genre offerings and new mechanics that appeal to casino players, and more.

Some highlights:

  • Mobile and desktop social casino games earn a combined $791M in Q3. While audience numbers were down by 13% from 2016 to 2017, higher spending per player meant revenue was up from the Q3 2016 total of $726.8M.
  • Facebook roles out monetization for Instant Games on Messenger. Roughly a year after Instant Games’ launch, Facebook is taking steps to turn the service (which features simple, HTML 5-based games) into a moneymaker.
  • Aristocrat solidifies its spot as the number four publisher as it lessens its reliance on Heart of Vegas. Cashman Casino made up 28% of the company’s social casino revenue, drawing in users thanks to its modern graphics and user interface.

Contents in the Q3 report:


  • Intro
    • Table of Contents
    • Executive Summary
    • Notes from the Analyst
  • State of the Market
    • Annual Social Casino Revenue by Region
    • Monthly Social Casino Revenue (Mobile vs Desktop)
  • Revenue Trends for Top Publishers
    • Playtika, Zynga, DoubleU Games, Product Madness, Scientific Games, Churchill Downs, GSN, Playstudios, Murka, Huuuge Games
  • New and Noteworthy
    • King; Facebook; Cleebo Gamesl; Carnival Corp.
  • Highlight: Enhancing Social Casino Gameplay
    • Game genres US social casino users also play
    • US mobile genre revenue and audience breakdown
    • Case studies: Benefits of adding cross-genre mechanics to social casino games
  • Appendix A: Top Publisher Metrics
    • Monthly publisher and title-level revenue
    • Title-level MAU, DAU/MAU, and ARPDAU
  • Appendix B: Spending and Lifetime Value
    • ARPPU and Conversion (PC vs mobile)
    • Lifetime Value (PC vs Mobile)
  • Definitions
    • Terminology
    • Game Platforms and Categories
    • Georgraphies
  • Everything Else
    • Methodology
    • About SuperData
    • Contact
    • Fine Print






Full report (.pdf), including worldwide market performance, title-level KPIs, consumer insights, and key expert analysis.



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