Free-to-play online games market

A comprehensive monthly overview of the free-to-play games market, including average spend, genre preferences, country-level analysis and more.

The free-to-play online games market has evolved over the past several years and now dominates pay-to-play, with an audience base in the US that is nearly 6 times larger. Breakout hits like World of Tanks prove that the free-to-play model can work as successfully in the West and it does in the East. But as the market matures, the need for competitive insight and a clear picture of the market increases.

Did you know that free-to-play MMO gamers in the US spent over $120 million in June 2013?

Central to this subscription are the month-to-month revenue estimates of the major MMO titles, such as League of Legends, World of Tanks, Counter-Strike Online, Guild Wars 2 and others. For these titles we offer estimates on their monthly active users, conversion rate, average spending and total monthly revenue.

Region Revenue

This subscription offers a comprehensive monthly overview of the free-to-play MMO market (both browser-based and client download) in all countries. We offer market-level performance indicators, such as average revenue per paying user (ARPPU), conversion rates, monthly active users (MAU), total revenues. We also provide spending behavior by genre, such as MOBA, RPG, card games, social sim, and others.


The data are available via our industry gold-standard dashboard, the Arcade. Custom and consulting services add layers of qualitative insight, dedicated account managers, monthly analyst call time, and ad hoc projects.