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Mobile games market

Market insight beyond the rankings for the global mobile games market.

With $25 billion in worldwide revenues last year, mobile games have become the most important digital platform for gamers and publishers alike. Today, it is the largest games platform by market share in the world.

But the mobile games market today has changed dramatically from what it was only a few years ago. With a largely ‘frozen’ list of top titles and game companies, only a handful firms manage to claim the lion’s share of revenues. Companies like King, Supercell, Zynga and Activision have doubled down on their mobile games strategies, looking both for a continued stream of innovative content and a strategic advantage to outmaneuver smaller competitors.

Mobile revenues and metrics

As the world’s leading provider of cross-platform data in video games, mobile is one of the most important categories we quantify. As the market has grown, its interactivity with other platforms has become more important, and the inherently cross-platform nature of the new digital games market means that understanding what happens on mobile is vital for what that means for other devices.

Every month we look at mobile games revenues and monetization metrics like MAU, conversion, and ARPPU to help clients benchmark their titles, gain context for the market, and build strategies for an increasingly competitive and saturating arena.

mobile games revenues market share amongst digital games 2105

After an initial growth period, the mobile games market now enters a stage of maturity

With literally thousands of game developers competing, the stakes have been raised. There’s a growing difficulty in reaching consumers, expressed in the increasing cost of user acquisition. Development costs are also increasing, as mobile gamers become more demanding and continue to increase their expectations. Brands have entered the scene to capitalize on this diverse demographic, and present a set of terrifying new market players to smaller developers looking to build and cultivate their own intellectual property.

Our mobile games data offering

Covering the top performing mobile games each month, we examine mobile games revenues and KPIs like conversion rate, MAU, and ARPPU, given clients a much more in-depth look at the actual monetization of these titles than anyone else. Through these detailed metrics contained in the SuperData Arcade, clients can better compare across titles and learn more about the strategies and mechanics that make top games successful. Coupled with our industry-standard data on all game platforms (console, PC, MMO, social) clients have access to the world’s most robust and comprehensive data base on these markets. Covering not only top games, clients have access to genre- and market-level metrics, as well as the options for consumer insights data for a view of every level of the industry.

SuperData Mobile Games ARPPU

A sampling of some of the top games we speak to each month:

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