Asia Pacific Social Casino Market 2015

The APAC social casino market is worth nearly $900M. But it is a market with wildly different trends than its western counterpart. For example, while mobile casino earns 34 times desktop casino in Japan, Australian gamers are still stuck on desktop, with the majority of revenues coming from that platform.

Mere localization of a western game in the APAC region is also insufficient, as cultural and legal nuances make Facebook games currently impossible in Korea, and strictly casino games unpopular in Japan.

This report, the most comprehensive on APAC’s social casino market, is required reading for any Western—or APAC—developer thinking of growing its presence in the region. With deep dives on demographics, player preferences, and title-level metrics, the report walks through the pros and cons of major markets and offers valuable insights into how to tackle a largely different, but lucrative, territory.

1   OVERVIEW

  • Index
  • Methodology
  • Terminology

2   ASIA PACIFIC SOCIAL CASINO MARKET

  • Asia Pacific Social Casino Revenue by Region, 2015E — Mobile + Desktop
  • Asia Pacific Desktop Social and Mobile Casino Revenue, 2014-2017E
  • Asia Pacific Social Casino Revenue, 2015E — Mobile + Desktop
  • Asia Pacific Social Casino MAU, 2015E — Mobile + Desktop

3   CHINA

  • China Social Casino Market Revenue, 2014-2017E — Mobile vs. Desktop
  • China Mobile Casino Audience Distribution, August 2014
  • China Mobile Casino Monthly Active Users by Genre, September 2014
  • China Mobile Casino Market Share of Mobile Games Market, 2014
  • China Android App Store Downloads, Q3 2014
  • Genre Penetration Amongst Chinese Mobile Casino Players

4   JAPAN

  • Japan Social Casino Market Revenue, 2014-2017E — Mobile vs. Desktop
  • Japan Mobile Games and Mobile Casino Market Share of Asian Mobile Games Market, 2015E
  • Japan Mobile Casino Player Device Preference
  • App Stores Used by Japanese Mobile Casino Players to Download Mobile Casino Games
  • Social Networks Used by Japanese Mobile Casino Players to Log into Mobile Casino Games
  • Japanese Mobile Casino Genre Preference
  • Japanese Mobile Casino Player Behavior
  • Japanese Mobile Casino Spender Behavior
  • Japanese Mobile Casino Players’ Top Five Mobile Genres (Penetration Rate)
  • Popular Hybrid Games Amongst Japanese Mobile Casino Players
  • Number of Hybrid Games in Top Ten Grossing Ranks, November 2014
5   SOUTH KOREA
  • South Korea Social Casino Market Revenue, 2014-2017E — Mobile vs. Desktop
  • South Korea MAU, 2014-2017E
  • South Korea Mobile Casino Genre Preference
  • South Korea Mobile Casino Player Behavior
  • South Korea Mobile Casino Spender Behavior
  • South Korea Mobile Casino Player Device Preference
  • App Stores Used by South Korean Mobile Casino Players to Download Mobile Casino Games
  • Social Networks Used by South Korean Mobile Casino Players to Log into Mobile Casino Games

6   AUSTRALIA

  • Australia Social Casino Market Revenue, 2014-2017E — Mobile vs. Desktop
  • Casino-style Games, 2014: Australia vs US
  • Average Spending per Paying User (USD)
  • Conversion Rate

7   HONG KONG

  • Hong Kong Social Casino Market Revenue, 2014-2017E — Mobile vs. Desktop

8  EVERYTHING ELSE

  • About
  • Market Data
  • Contact
  • Fine Print
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