The APAC social casino market is worth nearly $900M. But it is a market with wildly different trends than its western counterpart. For example, while mobile casino earns 34 times desktop casino in Japan, Australian gamers are still stuck on desktop, with the majority of revenues coming from that platform.
Mere localization of a western game in the APAC region is also insufficient, as cultural and legal nuances make Facebook games currently impossible in Korea, and strictly casino games unpopular in Japan.
This report, the most comprehensive on APAC’s social casino market, is required reading for any Western—or APAC—developer thinking of growing its presence in the region. With deep dives on demographics, player preferences, and title-level metrics, the report walks through the pros and cons of major markets and offers valuable insights into how to tackle a largely different, but lucrative, territory.