Playable media is the next big thing in $74B global games market

The global games market is booming. Over the past decade interactive entertainment has almost tripled in size as a result of a range of innovations: smartphones have elevated mobile gaming to unprecedented heights, improved broadband speeds and infrastructure have propelled online gaming forward, and novel revenue models and digital distribution have greatly expanded the addressable market.


Global games market by category

In the games market today it is clear that the industry’s gravity point has shifted from physical to digital media. And in response, both publishers and retailers are adjusting their strategies to stay relevant to consumers and capitalize on the market’s momentum. Yet innovation keeps moving forward and on the horizon we can begin to see the dawn of what’s next in gaming.Screen Shot 2015-05-18 at 4.20.54 PM

Interactive entertainment is entering its next era: PLAYABLE MEDIA

As the industry has changed, so, too has the audience. Already did we establish that gamers today are not the same ones who have traditionally been considered its core audience. But now that gaming is mainstream, audience behavior is different, too. Today, people don’t just consume entertainment but increasingly play an active part in it. Ranging from modding to streaming, from cosplay to competitive gaming, the market for gaming presents a much broader and more diverse mix of opportunities and challenges than ever before.

“Today, people don’t just consume entertainment but increasingly play an active part in it.” — Joost van Dreunen, CEO, SuperData Research

SuperData Playable Media

In this report, we provide an overview of SuperData’s market picture by breaking down the various game categories we identify in the market and by providing a comprehensive overview of where we believe the market is headed. Follow the link to download your copy NOW!

WEBINAR: For an even deeper dive into the data and trends, please join us for a free online webinar on Friday May 29 at 2:00 pm EST leading up this year’s E3 in Los Angeles. Yes, it’s free, but seats are limited. Sign up here.