Economics of living outside the box
March 19th, 2012 | /economics-of-living-outside-the-box/
In only a few short years, the games industry has made a dramatic change from selling boxed products to digitally downloadable and browser-based games. This shift affects everything from game design to publishing, distribution and revenue generation. This lecture, first delivered at Casual Connect in Hamburg (February, 2012), discusses key market forces in the industry’s new ecosystem, how game companies can make the most out of them, and what to expect next. Central is the use of current market data and primary research to gain a better understanding of the overall games market and its drivers.
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