Destiny 2 projected to sell 3 million digital units on PC in the first 3 months
Newly released forecasting analysis from SuperData Research shows the title becoming the best-selling premium PC game since Overwatch
New York, NY July 12, 2017 – By analyzing historical data and their proprietary analytics-based metric system, SuperData Research, the leading provider of marketing intelligence for the playable-media and digital-games industry, estimates that Destiny 2 will sell between 4 and 5 million digital units across PC and console in its first three months of digital sales.
In developing their forecast, SuperData evaluated the performance of Destiny 1 on console and how it compared to other AAA titles that launched during the same time period. The forecast also takes into account the expected early September launch date of the title, the impact of a Battlenet release on PC and macro-level digital download trends.
This analysis comes from the newly released SuperData Forecaster, which provides a quantitative analysis of historical sell-through across 500+ titles, enabling a more accurate estimate of future success for upcoming titles. The Forecaster takes into consideration the franchise historically as well as publisher, genre, sales for previous titles, total monthly active users and critic’s reviews, among other factors that influence sales performance.
The Forecaster will be updated on a monthly basis factoring in pre-sales milestones, such as release date and trailer announcements as well as the start of beta demos, which are especially important in predicting sales. Additionally, the model will continuously be refined, incorporating new metrics, data points and statistical methodologies in order to provide the most accurate estimate.
“As the buzz around specific titles continues to grow within the digital gaming industry as a whole, the Forecaster offers a unique starting point for those thinking about sales scenarios” says Sam Barberie, Vice President of Product and Business Development at SuperData Research. “By pairing this with the SuperData Arcade, the digital gaming industry can now have a clearer picture of what drives sales success and how their future releases could gain an advantage.”
By weighing all these factors together and running thousands of simulations to account for uncertainty in future variables, SuperData is now able to forecast the expected digital units sold across console and PC for upcoming title releases. With all of the buzz around the Destiny franchise, the Forecaster can confidently predict how the game is likely to perform given such a wide variety of factors that influence digital sales.
To learn more about the Arcade and get a demo, go here.