The Arcade

The Arcade: The singular solution for comprehensive data on the digital games and interactive media market.

The SuperData Arcade is our metrics home. Media is becoming more interactive – and more personal. The Arcade is your guide to understanding and winning in this next great entertainment revolution across digital games research and interactive media intelligence.

Housing all of our gold-standard research on the worldwide digital games market, the Arcade contains insights ranging from high-level trends to granular data on top games. The data represent the world’s most robust and comprehensive quantitative insights on the vast and growing playable media market.

  • The only cross-platform, point-of-sale data based games KPI portal
  • Gold-standard data on all major titles, markets, and regions
  • Insights from high-level trends to granular KPIs on top games
  • Powerful custom segmentation and reporting
  • Regular updates to keep you on top of the market
  • Guiding the world’s largest publishers in their strategy
  • Get your demo here.


SuperData Arena

Ongoing measurement of gaming video content, influencers, and audiences.

SuperData Arena — Gaming Video Content Measurement

As the largest new-media market in the world, gaming video content (GVC) reaches hundreds of millions of viewers. GVC platforms and influencers offer significant opportunities for publishers reaching players and advertisers interested in finding a highly-engaged audience.

SuperData’s Arena is an industry-changing tool that determines the value of top games, industry influencers, popular streaming content, game channels and audiences by tracking a wide range of metrics, such as the number of hours streamed and watched, average concurrent viewers and channel followers across Twitch, YouTube and other top streaming games sources. With the SuperData Arena, comparing game titles across the industry’s most popular streamers as well as tracking the performance of major esports events has never been more seamless.

This new dashboard allows publishers and advertisers to understand up-to-date information on titles, channels, audiences and more.

  • Marketing optimization — Know your consumer, where to find them, and what they’re watching.
  • Benchmark competition — See how your game or channel compares
  • Real-time insights — Ongoing data gives the ability to stay on top of the market
  • Esports event measurement — See how esports viewership stacks up

  • What are the top games by viewership or hours streamed?
  • Who are the top influencers for my game and my competitor’s game?
  • What’s the profile of the typical audience for major channels?
  • How does viewership performance differ on different platforms?
  • What’s the best audience for me to target?


Learn about the Arena

Get ongoing gaming video content measurement, audience insights, and influencer value measurement.


Virtual Reality

The complete consumer and enterprise picture on virtual, augmented, and mixed reality.

Virtual, Augmented, and Mixed Reality Research

By 2020, the virtual reality market will be worth 8 times what it was in 2016. $14.5B to be precise. This year, the emerging market will grow to a considerable $7.7B, driven largely by hardware, with software getting its footing. As part of SuperData’s gold standard research on the digital games and interactive media market, our unique and proprietary virtual reality, augmented reality, and mixed reality research covers all aspects of this new technology, from games to healthcare to enterprise applications.

Based on SuperData’s VR Data Network, which collects data from the top hardware makers, platforms, and apps, our VR/AR/MR coverage allows stakeholders to understand the size and growth of the market, evaluate shifting consumer groups and sentiments, and optimize strategy for new capabilities and audiences.

Through both syndicated reports and custom research, SuperData’s virtual reality, mixed reality, and augmented reality market research equips clients with a full suite of consumer and enterprise offerings including:

• Regular consumer insights and usage data
• Market sizing and forecasts
• Ongoing headset shipment figures
• Top app performance metrics
• Software performance by type

• Enterprise developer landscape
• Demand and penetration by industry
• Internal R&D analysis and vetting
• Investment strategy validation
• Custom research on consumer and enterprise


See our syndicated report

See the full report with headset numbers, market forecasts, strategic audience segmentation, user insights, analyst recommendations and more.


Join us for an XR webinar on October 30th, 2018 at 12:30pm EST. Space is limited.

Contact us to learn about subscription and custom Virtual Reality research


Who’s winning in the global games market, and why.


  • Benchmark against your competitors with monthly digital games data
  • Identify the impact of successful mechanics and strategies
  • Evaluate the performance of companies


  • Hundreds of top games
  • Inherently cross-platform
  • Spending, audience, engagement and more




Effective strategies for success require an accurate definition of your market opportunity.


  • Market sizing and growth for detailed benchmarking of major digital games
  • Identifying areas of opportunity in the interactive media world
  • Evaluating market entry potential


  • PC, Console, MMO, Mobile, Social platform breakouts
  • Detailed spending behavior metrics and market sizing
  • 30 major markets and regions

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Uniquely combine our experience, insights, data and analysis to meet your individual business development needs.


  • Know your digital games and interactive media audience and where they are
  • Identify how to capture and retain new users
  • Stay ahead of trends & evolving interests in games, eSports, virtual reality, etc.


  • In-depth consumer analysis
  • Bespoke research on any market
  • Sentiments, awareness, demographics and more

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