The SuperData Arcade is our metrics home. Media is becoming more interactive – and more personal. The Arcade is your guide to understanding and winning in this next great entertainment revolution across digital games research and interactive media intelligence.
Housing all of our gold-standard research on the worldwide digital games market, The Arcade contains insights ranging from high-level trends to granular data on top games. The data represent the world’s most robust and comprehensive quantitative insights on the vast and growing playable media market. With the latest Forecaster feature, access market-level and title-level forecasts to help you stay ahead of the curve.
The complete picture on virtual, augmented, and mixed reality.
The XR consumer hardware and software market size will reach $33.9 billion by the end of 2022. Virtual Reality install base has reached 14 million by 2018 and will continue to grow to 51 million by 2022. As part of SuperData’s gold standard research on the digital games and interactive media market, our unique and proprietary virtual reality, augmented reality, and mixed reality research covers all aspects of this new technology, from games to healthcare to education applications.
Based on SuperData’s VR Data Network, which collects data from the top hardware makers, platforms, and apps, our VR/AR/MR coverage allows stakeholders to understand the size and growth of the market, evaluate shifting consumer groups and sentiments, and optimize strategy for new capabilities and audiences.
Through both syndicated reports and custom research, SuperData’s virtual reality, mixed reality, and augmented reality market research equips clients with a full suite of consumer XR offerings including:
• Regular consumer insights and usage data
• Market sizing and forecasts
• Ongoing headset shipment figures
• Top app performance metrics
• Software performance by type
• Demand and penetration by industry
• Investment strategy validation
• Custom research on market and consumer insights
Who’s winning in the global games market, and why.
Effective strategies for success require an accurate definition of your market opportunity.
Uniquely combine our experience, insights, data and analysis to meet your individual business development needs.