• Why video game marketers will be saying “No loot boxes” more than “60fps” or “4K HDR” this fall

    April 13th, 2018

    The controversy surrounding loot boxes (random packs of in-game items often sold for real money) reached its peak in November 2017 when EA abruptly postponed its plans to offer paid loot boxes in Star Wars Battlefront II. Gamers shunned the title as “pay to win” due to the in-game advantage given to heavy spenders who […]

  • 3 “boots on the ground” takeaways from PAX East 2018

    April 11th, 2018

    PAX East, one the western hemisphere’s most most heavily-attended gaming events, is centered on fans instead of media or industry professionals. That said, there were plenty of notable business storylines that played out on the bustling show floor. AAA publishers choose not to participate The big three console makers had large booths, as did companies […]

  • Brave new audience: 1,085,062 viewers can’t be wrong

    March 27th, 2018

    The appetite for live-streams of people playing games has been growing. Facebook, Alphabet, Amazon, Tencent, and others have been making increasingly larger investments in gaming video content. That makes the latest record viewing session interesting for several reasons. First, YouTube, despite struggling to keep up with Twitch, is clearly not to be counted out. Its […]

  • Fortnite is eating PUBG’s lunch

    March 21st, 2018

    PlayerUnknown’s Battlegrounds will be fighting an uphill battle after celebrating its first birthday March 23 marks one year since Bluehole unleashed PlayerUnknown’s Battlegrounds (PUBG) on Steam Early Access. The title has exceeded the wildest expectations, selling over 30M digital copies across PC and Xbox One through January 2018 and popularizing the battle royale game type. […]

  • Sea of Thieves shows how Microsoft can sail past PlayStation’s game lineup

    March 16th, 2018

    [Editor’s note: This article first ran as an op-ed on GamesBeat] It is no secret that Microsoft has struggled to deliver compelling exclusives to the Xbox One. Even Microsoft Executive VP of Gaming Phil Spencer admits the company can do a better job. By contrast, PlayStation 4 exclusives like Horizon: Zero Dawn and Uncharted: The […]

  • Flock music. Mammonism. EA losing Star Wars? Games consolidation.

    February 20th, 2018

    It was a classic NYC moment. Right as I rolled up on the flower stand and queued up like a proper city-dweller, two things stood out. First, there was a line. That never happens. Usually it’s just me and the two women behind the counter wrapping my flowers. (Because I buy my special lady friend flowers […]

  • In-store esports. YouTube rules. Hello bold ATVI. Bye Taylor Swift.

    February 13th, 2018

    SuperJoost Playlist — February 13, 2018 Looking at the world through a spreadsheet and talking about video games in the abstract is not really where I had pictured myself. What I had planned on doing was play all day and figure out a way to get paid for it. Follow your dreams, they said. It will be fun, […]

  • Why Battlefield needs a battle royale mode

    February 13th, 2018

    Adding a battle royale mode to Battlefield would give EA’s franchise a leg up over Call of Duty In EA’s first quarterly earnings call of 2018, CEO Andrew Wilson was reluctant to share how the publisher might implement the white-hot battle royale genre into its portfolio. EA likely wants to be seen as a trendsetter […]


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