• Next-gen online games help grow market 28%, to reach $9.5B worldwide in 2015E

    November 27th, 2012

    Spurred by swells in audience size for next-gen online games League of Legends and World of Tanks—which mix engaging game mechanics with new monetization strategies—free-to-play (F2P) MMO games saw a strong Q4 2012. Hauling in nearly $3B in revenues this year, Asia accounted for 44% of the market. North America trailed at 23% and $1.53B […]

  • Avoiding latency-related revenue caps in MMO games

    November 20th, 2012

    Millions of people play MMO games. Especially top titles know a very large audience base. In China alone, free-to-play titles Dungeon Fighter Online and Cross Fire amass over 25 million and 50 million monthly active users, respectively. Such high user numbers are normal for free-to-play titles, as we know,  but coupled with increasingly network-taxing games, […]

  • US free-to-play audience outnumbers pay-to-play 6 to 1, but does it pay to switch?

    November 13th, 2012

    The emergence of free-to-play (F2P) as a viable revenue model for the online games industry has practically been talked to death. Nonetheless, both small and large publisher are still looking for a definitive answer to the question of whether it makes sense to switch to free-to-play. In response to some of our customers, we prepared […]

  • Ahead of quarterly earnings, Nexon shows leadership in online and free-to-play games.

    November 7th, 2012

    As the pioneer and perhaps most successful publisher in the free-to-play space, Nexon serves as a barometer for the industry. Known for popular MMO titles like MapleStory and Vindictus, the Korean-founded company made its fortunes as one of the first online-only publishers. In anticipation of tomorrow’s Q3 earnings release, we take a quick look at […]

  • Is now a good time to invest in Zynga?

    November 1st, 2012

    Last week Zynga released disappointing numbers for investors as the social games developer continues to struggle to reinvent itself in a quickly-changing environment. However, the earnings report did indicate that the company is beginning to delve deeper into new and more robust revenue streams, with an increased focus on mobile platforms and social casino games. […]

  • Betting the Farm (Part II): Can Zynga regain its glory with social casino games?

    October 24th, 2012

    The news of Zynga’s massive layoffs yesterday followed some disappointing performance indicators for the company’s simulation games like FarmVille. One way to possibly get out of this mess, is the company’s increased focus on social casino games. Today Zynga announced an exclusive partnership with Bwin, a real money gambling operator from the UK. So, is […]

  • Betting the Farm (Part I): Zynga’s Decline and Future

    October 23rd, 2012

    Zynga is having a hard time. In recent weeks performance issues, followed by an exodus of senior execs, have left the social game publisher reeling. Today the company laid off 100 of its employees in Austin, and Boston and Chicago are rumored to follow suit. With the company’s stock price currently at $2.22 a share, […]

  • US social casino revenues down 2% in August, as player base reaches 39.8MM

    October 15th, 2012

    Month-over-month spending on social casino games showed a slight decline in August, with North American revenues totaling $63.4MM, down 2% from July ($64.7MM). In terms of overall player numbers, the overall segment continues to grow, as the total social casino population in the U.S. market grew 12%, from 35.4MM in July to 39.8MM in August.

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