• Credit Cards Expected to Lose $614 Million in Total Online Gaming Transactions to Cash-Based Payment Methods by 2015E

    June 20th, 2011

    For Immediate Release New York, June 20, 2011 – After the success of its Payment Mix Report 2011, SuperData Research today announces the release of an updated version.

  • Of Mice and Metrics

    April 19th, 2011

    [The following appeared on GAMESbrief as a guest post.] Perhaps the most important question to ask before performing a data analysis of your game is “What do I want to know?” Before answering it, we should reflect on the paradox between the success of social game companies, which emphasize data-driven design, and the lack of enthusiasm […]

  • Gaming the Social — Hamburg Lecture Now Available Online

    March 16th, 2011

    Last February we dispatched our managing director to Hamburg to give a lecture at Casual Connect. The kind people of the Casual Games Association (that means you Jessica, David and Tennille!) just put the video up on their site. Take a look. Feedback welcome.

  • Latin American Virtual Goods Market to Reach $624 by 2014E

    February 23rd, 2011

    New York, February 23, 2011 – According to Brazil’s Online Gaming Market, the most recent research report by digital goods measurement company, SuperData Research, the Latin American market for virtual good sales will reach $624 million by 2014.

  • Gaming the Social — Casual Connect Europe 2011

    February 11th, 2011

    We’ve just uploaded the deck presented at Casual Connect Europe. Our illustrious managing director, Joost van Dreunen, gave a lecture last Wednesday on the relevance of analytics to an audience of 400+ game developers, publishers and payment providers.

  • SuperData Research reports on Online Gamers’ Payment Preferences in North America and Europe

    January 25th, 2011

    New York, January 25, 2011 – According to the Payment Mix Report 2011, the most recent study by digital goods measurement company, SuperData Research, prepaid game cards, mobile, bank transfers and others combined facilitate 42% of the virtual goods transactions in Western markets. Traditionally credit cards and PayPal have facilitated online purchases. But in a […]

  • USA Today quotes SuperData Research

    November 29th, 2010

    For a recent article exploring Zynga’s explosive growth and its strategy for the coming years, SuperData Research’s Joost van Dreunen helped fill in a few of the blancs. (excerpt) “Sure, social-gaming giant Zynga has conquered the U.S. market. But what about the rest of the world? “The big challenge is international expansion, because they are […]

  • Mobile Payment Third Most Popular Method Among Young Online Gamers

    October 18th, 2010

    FOR IMMEDIATE RELEASE MOBILE PAYMENT THIRD MOST POPULAR METHOD AMONG YOUNG ONLINE GAMERS Study of Habits and Preferences of Young Virtual Goods Audience New York (October, 2010) – SuperData Research has announced the most recent update to its Prepaid Game Card Survey, a landmark study of the characteristics of young virtual item buyers. The research […]