• SuperData’s POV on Google’s Latest Gaming Announcement

    March 19th, 2019

    — Joost van Dreunen, Co-Founder of SuperData, a Nielsen company Half (56%) of current cloud gamers also subscribe to a music or movie streaming service. Cloud gaming providers could consider targeting audience who are familiar with the idea of streaming services. Cloud gaming consumer awareness development is still at a relatively early stage. Among all […]

  • XR Will Save Enterprise $13.5 Billion In Training Costs

    February 13th, 2019

    XR Will Save Enterprise $13.5 Billion In Training Costs SuperData says 71% of the companies that are using Virtual Reality are using it for training   NEW YORK, February 13, 2019 –SuperData, a Nielsen company (NYSE: NLSN), today released a finding that shows how much companies are expected to save in 2019 thanks to XR […]

  • Oculus expected to sell 1.3M Quest units in 2019; XR revenue reached $6.6B in 2018 and is projected to increase 442% by 2022

    January 24th, 2019

    XR revenue reached $6.6B in 2018 and is projected to increase 442% by 2022       NEW YORK, January 24, 2019 – SuperData, a Nielsen company (NYSE: NLSN), today released its latest extended reality (XR) findings focused on revenue and projections for the virtual, augmented and mixed reality markets. Based on high consumer interest […]

  • Black Friday and Cyber Monday Digital Sales Report

    November 27th, 2018

    Black Friday and Cyber Monday sales push digital spending to a record $4B Consumers flocked to online retailers on Black Friday and Cyber Monday to take advantage of deep discounts offered by digital storefronts like PlayStation Store and Steam during the busiest shopping days of the holiday season. Overall, digital spending rose 14.3% compared to […]

  • Twitch bringing ads back to Prime will not endanger its market share despite fan backlash

    August 23rd, 2018

    SuperData’s principal analyst Carter Rogers believes Twitch shouldn’t worry about fan backlash over the decision to bring back ads to Prime. When Twitch announced that Twitch Prime would no longer include advertisement-free viewing, vocal fans unsurprisingly responded with derision. However, threats to quit Twitch or unsubscribe to Amazon Prime over this will likely go down […]

  • How Fortnite’s expansion in the East could hurt the game elsewhere

    August 2nd, 2018

    SuperData Analyst Nate Monteverde explains why he believes Fortnite’s expansion in the East can lead to major issues Fortnite Battle Royale has already established itself as a market leader in the gaming world. The Epic Games title has already generated over $1B in revenue across all console, PC and mobile platforms. Fortnite managed to grab […]

  • The maturation of narrative in video games

    July 31st, 2018

    SuperData analyst Courtney Sanders discusses why rich storytelling is a key reason why games are earning big. Beginning in the 1990s to the early 2000s, a surge in both the quality and quantity of scripted TV shows brought on the modern incarnation of the golden age of television. Shows like Twin Peaks, Mad Men, Breaking […]

  • Esports game publishers must invest in development leagues before their communities do it for them

    July 25th, 2018

    SuperData analyst Bethany Lyons discusses the importance of development leagues in esports As the esports audience continues to grow, publishers are investing in franchised leagues and official stadiums to secure a future for esports. However, the most important area to protect and nurture is the players’ path to professional gaming. Because without the players, the […]


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