SuperData provides vital market data and insight on digital games and playable media

Founded by veteran games industry researchers, SuperData is the world’s leading provider of market intelligence covering the entire video game market across mobile, PC, and console. SuperData offers quantitative and qualitative insights on free-to-play gaming, digital console, mobile, PC downloadable, streaming media, eSports, and virtual reality.

Monthly analyses and industry reports using digital point-of-sale data

Using digital point-of-sale data received from publishers, developers and payment service providers, we base our analyses on the monthly spending of 47 million paying online gamers, worldwide. This makes us the only research provider that offers insight into the current generation of interactive entertainment using transaction-level data.

Understand what people play, connect to and spend on

Our research combines transaction-level data with qualitative consumer insight. Our leadership team has experience spanning across major research firms, including NPD, Nielsen, DFC Intelligence, Comscore, Experian, Jupiter and Forrester. We combine a data-driven research approach with qualitative insights to help game companies understand what motivates digital game consumers.

A next gen approach for next gen entertainment

Our customer base includes legacy publishers, digital-only publishers, media companies and industry service providers. We help identify new market opportunities, assess their competitive environment and figure out what drives the success of industry leaders.

“Reports provided by SuperData have been an invaluable source of information on global market trends and competition to our marketing team.” 

—Lyuba Kharitonova, Senior Researcher, CCP Games

“We’ve used SuperData to advise us on entering the online Free to Play game space. They helped us build rational business cases based on data and insights we otherwise did not have access to. Their domain knowledge and timely efforts were invaluable!” 

—Walter Somol, VP Publishing, Harmonix Music Systems

“I consider SuperData the high bar for today’s research companies, addressing the digital games market head on with a critical mass of telemetry and trending I trust. Joost van Dreunen and his team are the new breed of research academics who are unparalleled at analyzing both quant and qual data to help myself and the industry move away from reactive knee-jerking towards predictive decisions. SuperData has helped tremendously to shape my recent strategic choices, from portfolio planning to business model pivots to genre bending.”

—Torrie Dorrell, Strategy & Business, GaaS & F2P, Microsoft Game Studios


We’re hiring! Learn more about our open positions here.


Companies we work with

Team SuperData

  • Joost van Dreunen, Ph.D.


    As one of the first academics to study video games, Joost also has over fifteen years of commercial research experience in interactive entertainment and technology industries. Before receiving a doctorate from Columbia University on the topic, Joost worked as an analyst on both the financial and consumer-side of the games industry for a variety of research outfits. Anticipating the shift to digital games early on, he founded SuperData in 2009. Joost is a recurrent speaker at major industry events such as GDC and Casual Connect, and is regularly quoted in both industry publications and mainstream press. In addition to his business adventures, Joost teaches at the NYU Game Center.

  • Janelle A. Benjamin


    Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she built financial models for Deutsche Bank, and worked as an analyst for BuzzMetrics, a social media monitoring research firm, until its acquisition by Nielsen Online in 2007.

    She brings a decade of analytical insight and methodological expertise to SuperData. Janelle studied Statistics at NYU Stern.

  • Sam Barberie


    Sam comes to SuperData with a background in psychiatric research, education, and sales. He graduated from New York University, focusing on psychology and the intersection of technology and mental health.

    Sam has extensive experience in research, strategy and logistics, and marketing, and is published in several fields. His grounding in methodological rigor and study design have lent themselves to the expansion and overhaul of the industry-leading work at SuperData, where Sam now oversees product development, sales, and marketing. Sam also guides strategic partnerships and new verticals.

    He’s an avid violinist and kayaker, though rarely combines the two.

    Favorite games: Red Dead Redemption, Limbo, Battlefield 3, old-school Sims, Legend of Zelda: Ocarina of Time

  • Albert Ngo

    Director, Data Analytics

    Albert is a data analytics wizard focused on the intersection of finance and technology. He specializes in generating business specific KPI methodology to actionably support performance attribution, competitive benchmarking, and systems optimization.

    Albert was a KPI consultant at a string of startups before joining SuperData and has designed numerous dynamic data optimization systems for the Fixed Income Technology group at AllianceBernstein L.P. He graduated from Columbia University with with a BSc in Operations Research, Financial Engineering, and Economics.

    Favorite Games: Clash of Clans, Counter Strike, Diablo, Hearthstone, Starcraft

  • Stephanie Llamas

    Director, Research and Consumer Insights

    As Director, Stephanie designs and oversees qualitative research across all digital gaming and playable media segments for the company. A digital industry veteran, she brings deep experience in digital media and academic research, where she  focused on the sociopolitical history of video games. Stephanie is an advisor for the Casual Games Association and a regular speaker at industry events including Casual Connect, GDC and SxSW. She is a frequent thought leader, quoted in media ranging from Forbes to The Wall Street Journal and NPR.

    Favorite Games: Bioshock and BioShock Infinite, MarioKart, Legend of Zelda, Resident Evil 5, Portal, Bejeweled

Advisory Board

Braxton Robbason

Braxton co-founded and served as CTO of BuzzMetrics until its acquisition by Nielsen. Currently he is the Chief Technology Officer of Seamless Receipts, a provider of digital receipt technology. He also operates, and is a co-founder of Samosapedia. He graduated magna cum laude with a bachelors degree in Physics, Astronomy, and Astrophysics from Harvard College.

Marc Johnson

For the past 15 years, Marc Johnson has developed information businesses to help marketers understand and profit from changing consumer behavior.  He is Chief Marketing Officer of Resonate (, a venture backed marketing intelligence startup.

Prior to Resonate, Johnson was the Global Chief Marketing Officer of Hitwise, a leading online consumer insights and competitive intelligence company operating in 11 countries (wholly owned by Experian  – LSE: EXPN).

Johnson served as Executive Vice-President and Advisor to Buzzmetrics, the first consumer-generated media research firm, where he helped create the initial product, sales and marketing plans – ultimately leading to acquisition by Nielsen.

He was also an early stage advisor to video analytics startup Glanceguide, and was instrumental in its sale, also to Nielsen.

As Vice-President of Marketing and Product Development at The NPD Group, Johnson created point-of-sale and panel based information services for the world’s top consumer technology brands.

Johnson spent nearly 6 years at Jupiter Research/Jupiter Media Metrix (now part of Forrester), there he was Senior Vice President, Marketing and Strategy, overseeing all product, market, and channel development along with strategic PR and event programming Prior to Jupiter, Johnson was an advertising sales and direct marketing executive with Meredith Corporation and Ziff Davis Publishing.

He graduated cum laude with a BA from the University of New Hampshire and resides in New York City.

Jonathan Carson


Jonathan Carson has 20 years experience in digital media, as an executive and entrepreneur. As co-founder and CEO of BuzzMetrics, he helped to create the field of social media, and is a recognized expert on a variety of digital topics, including mobile, video and big data. After selling BuzzMetrics to Nielsen, a $6 billion information services giant, Jonathan served there for six years in several executive roles, most recently as Global CEO, Digital. Jonathan recently served as the Chief Revenue Officer of Vevo, the world’s #1 digital music property, #1 YouTube partner, and #3 global premium video property.

Jonathan is a frequent speaker on online marketing issues, and has appeared in The New York Times, Wall Street Journal, CBS News, Fortune, NPR, WIRED, MTV and many more. Jonathan graduated from Georgetown University.