SuperData provides relevant market data and insight on digital games and playable media
Founded by veteran games industry researchers, SuperData is the leading provider of market intelligence covering the market for free-to-play gaming, digital console, mobile, PC downloadable, streaming media and eSports.
Monthly analyses and industry reports using digital point-of-sale data
Using digital point-of-sale data received from publishers, developers and payment service providers, we base our analyses on the monthly spending of 37 million paying online gamers, worldwide. This makes us the only research provider that offers insight into the current generation of interactive entertainment using transaction-level data.
Understand what people play, connect to and spend on
Our research combines transaction-level data with qualitative consumer insight. Our leadership team has experience spanning across major research firms, including NPD, Nielsen, DFC Intelligence, Comscore, Experian, Jupiter and Forrester. We combine a data-driven research approach with qualitative insights to help game companies understand what motivates digital game consumers.
A next gen approach for next gen entertainment
Our customer base includes legacy publishers, digital-only publishers, media companies and industry service providers. We help identify new market opportunities, assess their competitive environment and figure out what drives the success of industry leaders.
“Reports provided by SuperData have been an invaluable source of information on global market trends and competition to our marketing team.”
—Lyuba Kharitonova, Senior Researcher, CCP Games
“We’ve used SuperData to advise us on entering the online Free to Play game space. They helped us build rational business cases based on data and insights we otherwise did not have access to. Their domain knowledge and timely efforts were invaluable!”
—Walter Somol, VP Publishing, Harmonix Music Systems
“I consider SuperData the high bar for today’s research companies, addressing the digital games market head on with a critical mass of telemetry and trending I trust. Joost van Dreunen and his team are the new breed of research academics who are unparalleled at analyzing both quant and qual data to help myself and the industry move away from reactive knee-jerking towards predictive decisions. SuperData has helped tremendously to shape my recent strategic choices, from portfolio planning to business model pivots to genre bending.”
—Torrie Dorrell, Strategy & Business, GaaS & F2P, Microsoft Game Studios
We’re hiring! Learn more about our open positions here.