About Us – 2

Founded by veteran games industry researchers, SuperData is the world’s leading provider of market intelligence covering the global markets for free-to-play games, digital console, mobile, PC, streaming media, eSports, and virtual reality. SuperData offers quantitative and qualitative insights on free-to-play gaming, digital console, mobile, PC downloadable, streaming media, eSports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.

How we do what we do

Through proprietary data partnerships, we collect point-of-sale and instance data from publishers, developers, and payment service providers. This allows us to base our analyses on the monthly spending of over 78 million unique, paying digital gamers, worldwide. This makes us the only provider to offer insights into the age of personal media using transaction-level data that is truly comprehensive and cross-platform.

Who we work with

Everyone. Media is becoming more personal, creating a cross-platform world of immersive and interactive experiences. With our data and insights, we guide the strategy of major publishers, developers, brands, hardware makers, venues, investors, and everyone else with a stake in the evolving consumer.

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Executive Team

  • JOOST VAN DREUNEN, PH.D.
    CEO

    As one of the first academics to study video games, Joost also has over fifteen years of commercial research experience in the interactive entertainment and technology industries. Anticipating the shift to digital games early on, he founded SuperData in 2009.

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  • JANELLE A. BENJAMIN
    GM

    Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she built financial models for Deutsche Bank, and worked as an analyst for BuzzMetrics, a social media monitoring research firm, until its acquisition by Nielsen Online in 2007.

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  • SAM BARBERIE
    VP, Product and Business Development

    As VP, Sam leads business and product development, sales, and strategic partnerships. He has a background in psychiatric research, education, and sales. He graduated from New York University, focusing on psychology and the intersection of technology and mental health.

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  • ALBERT NGO
    Director of Technology

    Albert spearheads the data technology vision, leveraging the newest tech to transform data into actionable insight for BI, M&A, and strategy groups from startups to Fortune 500. He has been empowering decision makers with impactful data tools for over a decade.

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  • STEPHANIE LLAMAS
    VP, Research and Strategy

    As VP, Stephanie oversees research design and products across all digital gaming and interactive media segments for the company. A digital industry veteran, she brings deep experience in digital media and academic research, where she focused on digital media and politics.

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Advisory Board

  • JONATHAN CARSON
    CHAIRMAN

    Jonathan Carson has 20 years of experience in digital media as an executive and entrepreneur. As co-founder and CEO of BuzzMetrics, he helped to create the field of social media, and is a recognized expert on a variety of digital topics, including mobile, video and big data.

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  • MARTIN ZAGORSEK
     

    Martin Zagorsek has over 15 years of experience in a variety of digital industries, including 5 years at The NPD Group as VP of their Games & Software business unit. His involvement with digital gaming predates that by several decades and has its origins in the Commodore 64 era.

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  • MARC JOHNSON
     

    For the past 15 years, Marc Johnson has developed information businesses to help marketers understand and profit from changing consumer behavior. He is Chief Marketing Officer of Resonate (www.resonateinsights.com), a venture backed marketing intelligence startup.

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  • BRAXTON ROBBASON
     

    Braxton co-founded and served as CTO of BuzzMetrics until its acquisition by Nielsen. Currently he is the Chief Technology Officer of Seamless Receipts, a provider of digital receipt technology. He also operates ConflictMap.org, and is a co-founder of Samosapedia.

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