A Real-time Natural Language Process (NLP) Study Of Wendy’s Promo Stream On Twitch

July 19th, 2019 | /a-real-time-natural-language-process-nlp-study-of-wendys-promo-stream-on-twitch/

By Sheryl Crepso, Senior Data Engineer

 

THE BASICS:
Stream title: GIVING AWAY 1000 FREE BACONATORS ON STREAM TODAY!!!!!*** #AD
Date: Wednesday, July 17th 2019
Game: Fortnite
Chat Interactions: 4,398

OBSERVATIONS:
By making it seem like Wendy(’s) was a streamer, the fast food chain was effectively able to
engage Twitch chat. The “streamer” received largely positive interactions (including some
desperate pleas to bring Wendy’s to the UK). While Fortnite was involved in mostly positive
interactions, it turns out the positivity in these interactions were largely directed towards
Wendy – “the only reason [someone] would watch a Fortnite stream anymore.” This led to the
other winner of the stream: Minecraft. Mimicking how an audience might suggest a game to a
favorite streamer, Twitch chat suggested that Wendy’s stop streaming Fortnite to play
Minecraft.

(Keep reading for more stats )

TOP NAMED ENTITIES:
Wendy 192
Fortnite 76
Minecraft 63
DoorDash 17
UK 8
Morse 8
Nate Hill 7
WASHINGTON 6
Baconator 6
BaCon 5
Nate 5
EU 4
Bruh 4
Dave Thomas 3
Scotland 3
Dave 3
NATE HILLLL 2
WaPo 2
BloodTrail BloodTrail BloodTrail 2
Kappa 2
Conor 2
ENGLAND 2
Baconator DoorDash 1
Donald 1
Lem 1
BACONATOR Kappa 1
South Africa 1
Valkios 1
Evelyn 1

INTERESTING NAMED ENTITIES + NET SENTIMENT:
Wendy (+33)
Wendy’s is the best food hands down
I love you Wendy
hey Wendy’s please add on fortnite and will buy A BURGER
I’d even get back into fortnite for Wendy’s lol
Wendy is the new pokimane?!?!
I’m just hurting myself watching this. no Wendy’s in my country
Wendy’s with a pump is unstoppable
I’m disappointed in the lack of interaction with the chat, Wendy.
Since Wendy is a gamer girl now. Does she sell her bath water?
well good for you Wendy’s, you got my money
My local Wendy’s isn’t on doordash 🙁
can I just go to Wendy’s and ask for a baconator?
Wendy’s Twitter is better than the food

Fortnite (+30)
Now why the fook does Wendy’s have a twitch account? And why are they playing Fortnite? We
want Minecraft! •w•
@wendys buddy do you still genuinely enjoy Fortnite?
the only fortnite stream I’ve watched in months heh
Fortnite? bruhhhhhh. any other game would literally be fine
Might just redownload Fortnite. Might
[Twitch Emoji][Twitch Emoji] I really just made an account to watch Wendy’s play fortnite[Twitch Emoji] Can we get a Wendy’s fortnite skin please? @wendys
This Fortnite is distracting me…trying to watch the baconators cmonBruh
this is literally the only fortnite stream I’ll watch.
same I got uninterested in fortnite I’m just here for wendys

Minecraft (+31)
PLAY MINECRAFT!!!!!!!
You should play Minecraft
fornite bad, minecraft good
why is Wendy’s streaming fortnite….. WE WANT MINECRAFT
*whisper* everybody spam “play minecraft”
I would love to see @wendys in minecraft Mondays
play minecraft pl0x

DoorDash (+14)
* Mostly bots:
Get your free baconaTor when you order with DoorDash and use code “BACON” at checkout.

Washington Post (+3)
LOL WASHINGTON POST IS IN HERE
oh god not the Washington post
WASHINGTON POST SHOUT ME OIT TOO
@washingtonpost heyyyyy wassup Washington post? 🙂

Baconator (+3)
Hey guys. Use this Baconator DoorDash code so our bosses will let us stream more stuff
@wendys The Baconator has AWAKEN my taste buds
wendy’s please play minecraft and get a texture pack to make every food look like a juicy
Baconator

UK (0)
@wendys when are you coming to the UK Wendys!
Can @wendys come to the UK please so i can stop eating McDonald’s
@wendys can you ship me some baconators to the UK please

 

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Editor’s note: The NLP study is meant to be a fun little test to our NLP products powered by SuperData Arena but it turns out to be a lot more informative than we anticipated. All the Twitch chat we logged are anonymous; what audience responded does not reflect our thoughts on Wendy’s and it’s products.  To learn more about SuperData Arena, please visit here.