Teen Online Gamers in North America

Pricing & Packages
- Teen Online Gamers in North America: $999. Survey findings and analysis on 5,186 teenage gamers from the United States and Canada (slide deck in .pdf format).
Description
In this landmark study, we analyze data collected from 5,186 U.S. and Canadian households with online gaming teens between 13 to 17 years old who played an online game within the past week. The Teen Online Gamers in North America report presents a deep-dive effort to better understand the preferences and behaviors of this key demographic.
Who Should Buy This?
Publishers and developers of interactive entertainment and brand owners targeting younger audiences will benefit from the data in this study.
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If you’d like to speak to one of our analysts, please contact us. We also offer custom analysis for any questions and issues you have.
Index
June, 2011
Section 1: Overview
Executive Summary
Methodology
Section 2: Demographics
Age Range & Gender
Population Distribution
Section 3: Gaming Behavior
Online Gaming Devices
Downloadable Content
Social Networks
Online Game Genres
Section 4: Purchase Behavior
Payment Mix
Spending on Virtual Goods
Social Game Spending
Prepaid Game Cards
Everything Else
About, Contact, Fine Print