Social Casino Metrics
In just under a year, the market for social gambling games has doubled to $1.6 billion worldwide, making it one of the fastest growing social game genres. Today, this unique category accounts for almost a quarter of total social gaming revenue, driven by both above average conversion rates and user spending. To help capitalize on this trend, SuperData now offers subscribers a monthly overview of key performance indicators, including conversion rates, spending trends, and title revenue estimates.
Social Casino games occupy a unique segment within the social games market, and feature a unique audience and very different game mechanics. Consequently, this growing market segment also faces its own set of questions, opportunities and challenges. SuperData is the only research provider that offers comparative analyses on a country-level.
Offering
Subscribers of our monthly Social Casino Metrics service receive the following:
- 12 months historic data (ARPPU, conversion rates)
- A monthly data file (.xls) containing key performance indicators such as ARPPU, conversion rates, and social casino population estimates
- High-level analyses and insights presented in a monthly report (.pdf)
- A breakdown of key casino genres such as Slots, Poker, and Table Games
- Coverage across key markets: Australia, Italy, South Africa, UK, and United States
- Revenue estimates, forecasts, case-studies and more!Who should buy this report?
This service is specifically designed for both land-based casino operators and social game publishers active in this unique market. Each month we provide the industry with reliable and relevant insight on the important trends in the market. Anyone holding a stake in this market will not want to miss this.
Methodology
SuperData collects online POS data directly from publishers, developers and distributors. This allows us to track the monthly spending behavior of over 1,000,000 unique paying online gamers. Based on this unique dataset, we assess overall market performance, spending preferences, genre distribution, ARRPU, conversion rates, lifetime value, and more. For more information, please visit our Methodology section.
Want to know more?
If you’d like to receive more information on this service, or would like to inform about our pricing, please contact us directly!
Buy a Single Issue of the December Edition
The September edition (.pdf) covers the growth of the worldwide social casino market, provides August revenue estimates for popular titles including Double Down, Slotomania, Ceasar’s Casino, Jackpotjoy Slots, and takes a first look at the market for bingo games. For a full overview of the table of contents for the September report, please click here. In case you’re only interested in this month’s issue, you can also order a single copy by contacting sam@superdataresearch.com
