SuperData

Social Game Market 2011: Brazil

Pricing & Packages

Introduction

Increasing internet penetration and the absence of a robust console market make Brazil a key growth market for social game publishers. Latin American companies like Orkut, QuePasa, Mentez, and Vostu have seen tremendous growth in only a short period. And foreign developers and publishers from North America, Europe, and Asia are looking for an entry point into this promising market. But lessons learned in their home markets do not translate to the Brazilian social gamer. In this report, we take a first look at the purchase preferences of Brazilians who play, and pay for, social network-based games.

Social Game Market 2011: Brazil presents an analysis of Brazilian social gamers, and offers an unprecedented level of insight into the habits, usage, preferences of the people that form the core revenue stream in this growing market.

Key words: Brazil, social games, market size, forecast, purchasing behavior, payment preferences, ARPPU, genres.

Methodology

This benchmarking report series builds on behavioral data collected from 2,415 Brazilian social gamers, across different social game genres. SuperData receives this information from publishers and developers active in the Brazilian social game space and releases its findings in aggregate via syndicated research. By analyzing sales data from a range of different sources, this report offers unprecedented insight into the behaviors and preferences of social gamers in Brazil.

Among the covered topics are market size and forecast, demographic breakdown, basket size, ARPPU by demographic, spending by social game genre and payment mix. The report also profiles several key companies in the Brazilian social game market.

Who Should Read This Report?

Social game publishers purchase this report to inform their global strategy and learn more about this growing market. It allows comparing internal data to a representative data set that draws on a wide variety of companies, game types, and social networks. Among our clients are also financial firms and large media corporations who use this report to assess key performance indicators, forecasts, and important market trends.

Customers who bought this item also bought:

• Social Game Market 2011: North America
• Brazil’s Online Gaming Market
• Payment Preferences of Online Gamers in North America and Europe

If you have any questions, we’d love to hear from you!

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