iPhone App Business Model Primer
This report is the first part of a larger series of research on digital distribution on mobile platforms under our Telecom segment. Specifically, it identifies and answers the basic questions that go into building a business around developing iPhone apps. In addition to an overview of the basic elements that are part of development, it sizes the market and presents a geographical breakdown. By drawing on real-life case studies, this report provides an operational framework toward answering fundamental questions relating to generating revenue, pricing strategy and marketing. Report index (.pdf)
Pricing (Not from the U.S.? Shoot us a line):
- Small Developer: $249 $50 We understand that between juggling a day job and building the next hot app there is little time for business strategy. This package will guide you through the tough questions and help you nail down your business plan. Just contact us to receive the discount!
- Corporate Basic: $499 $199 This package is for companies in interactive marketing, digital advertising, venture capital and investing. In addition to the full report, we include a slide deck with executive summary (.ppt) and detailed spreadsheet (.xls).