Prepaid Game Card Survey

In this landmark study, we analyzed data collected from 10,104 game card users.  The motivation behind the study is an absence of tangible information on digital audiences. While social networks and online entertainment continue to grow, little is still known about the people that fuel these businesses. The Prepaid Game Card Survey offers key insights into this critically important consumer segment.

Between December 2009 and June 2010, we collected data samples at four different time intervals. We identified 12 key questions, which vary between basic demographic information to purchase behavior and entertainment preferences.

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