Payment Preferences of Worldwide Online Gamers 2012
Pricing & Packages
In only a few years, spending by online gamers has quickly become a viable source of revenue for online entertainment. Key to consumer adoption of this monetization model is the removal of obstacles in completing a transaction. Understanding the payment preferences of your end-user goes a long way toward convincing them to spend their money.
The 2012 Payment Preferences Report presents the most detailed overview available on payment preferences among online gamers. New for this edition is the inclusion of the Middle East and Asia Pacific. ”The EMEA and APAC markets have emerged as a key opportunity for online game publishers,” according to Janelle Benjamin, SuperData’s VP of Research, “Understanding their preferences and behavior will be key to unlocking this exciting new geography.”
In addition, the report also includes more extensive insight into the usage of mobile payment options, such as mobile wallets and carrier billing, among online gamers. “Many industry players are making bets on mobile, so it is key to understand the end-user’s appetite for this new payment option,” according to Benjamin.
The primary information source used for this report consists of a dataset containing 7,695,446 unique virtual good transactions from MMOs, social games, casual games, and virtual worlds. By aggregating transactions from different sources, and organizing it by geographical region, we were able to identify the most common payment methods for each of the countries listed in this report. The rationale behind using actual transactions is that it provides the most reliable insight into consumer behavior.
For a more detailed explanation of our methodology and answers to questions such as “Where do we get our data?” and “What type of analysis do we perform?” please visit our Methodology section.
This report covers payment preferences of online gamers in the following countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Chile, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, India, Indonesia, Israel, Italy, Japan, Jordan, Korea (South), Netherlands, Mexico, Norway, Peru, Poland, Portugal, Romania, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom United States, Venezuela and Vietnam.
Companies mentioned in this report: Allopass, Boku (MoPay), Boleta Bancario, ClickandBuy, Click2Pay, DaoPay, Global Collect, InComm, Moneybookers, MyCitadelWallet, PaymentOne, PayNova, PaySafeCard, Smart2Pay, Surfpin, Ukash, Wallie-card, WebMoneyTransfer and Zong.
Who should read this report?
Publishers and developers of interactive entertainment, brand owners and VCs will all benefit from the data in this series. Rather than having to make strategic decisions based on surveys and forecasts, this series summarizes and presents insights on actual sales data.
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SuperData also provides custom research services on the payment services market, including comparative analyses of spending by genre, demographic analyses, survey based research, consumer preferences, and industry forecasts.
For more information or to receive a sample of this research, contact us here.
Table of Contents
Introduction & Motivation
Graph 1: Usage of Mobile Payment by Online Gamers in Europe
Graph 2: Methodology Overview
Payment Methods: Current Landscape
Table 1: PayPal’s Merchant Rates
Prepaid Cards – Physical Cards
Prepaid Cards – Printed Voucher
Scenario: Cost Comparison
Table 2: Cost of Different Payment Methods
Geographical Breakdown of Payment Methods for Virtual Items
Table 3: Breakdown of Preferred Payment Methods in Key Regions (mil $)
Table 4: Breakdown of Preferred Payment Methods in Key Regions (%)
Table 5: Breakdown of Preferred Payment Methods in Asia Pacific (mil $)
Table 6: Breakdown of Preferred Payment Methods in Asia Pacific (%)
Table 7: Breakdown of Preferred Payment Methods in Europe (mil $)
Table 8: Breakdown of Preferred Payment Methods in Europe (%)
Table 9: Breakdown of Preferred Payment Methods in Latin America (mil $)
Table 10: Breakdown of Preferred Payment Methods in Latin America (%)
Table 11: Breakdown of Preferred Payment Methods in Middle East (mil $)
Table 12: Breakdown of Preferred Payment Methods in Middle East (%)
Table 13: Breakdown of Preferred Payment Methods in North America (mil $)
Table 14: Breakdown of Preferred Payment Methods in North America (%)