Payment Preferences of Online Gamers in North America, Europe, and Latin America 2012
Pricing & Packages
- Payment Mix Report $1,999 The FULL report covering North America, Europe, and Latin America, incl. all tables, graphs, and forecasts in .PDF format.
- Payment Mix PLUS $2,499 The FULL report covering North America, Europe, and Latin America, incl. all tables, graphs, and forecasts in both .PDF and .XLS format.
Introduction
In only a few years, spending by online gamers has quickly become a viable source of revenue for online entertainment. Key to consumer adoption of this monetization model is the removal of obstacles in completing a transaction. Understanding the payment preferences of your end-user goes a long way toward convincing them to spend their money.
The 2012 Payment Mix Report presents the most detailed overview available on payment preferences among online gamers. New for the 2012 edition is the inclusion of the major Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. “The Latin American markets have emerged as a key opportunity for online game publishers,” according to Janelle Benjamin, SuperData’s VP of Research, “Understanding their preferences and behavior will be key to unlocking this exciting new geography.”
In addition, the report also includes more extensive insight into the usage of mobile payment options, such as mobile wallets and carrier billing, among online gamers. “Many industry players are making bets on mobile, so it is key to understand the end-user’s appetite for this new payment option,” according to Benjamin.
Methodology
The primary information source used for this report consists of a dataset containing 8,652,587 unique virtual good transactions from MMOs, social games, casual games, and virtual worlds. By aggregating transactions from different sources, and organizing it by geographical region, we were able to identify the most common payment methods for each of the countries listed in this report. The rationale behind using actual transactions is that it provides the most reliable insight into consumer behavior.
For a more detailed explanation of our methodology and answers to questions such as “Where do we get our data?” and “What type of analysis do we perform?” please visit our Methodology section.
Geographic Scope
This report covers payment preferences of online gamers in the following countries: Argentina, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Mexico, Norway, Peru, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom United States, and Venezuela.
Companies mentioned in this report: Allopass, Boku (MoPay), Boleta Bancario, ClickandBuy, Click2Pay, DaoPay, Global Collect, InComm, Moneybookers, MyCitadelWallet, PaymentOne, PayNova, PaySafeCard, Smart2Pay, Surfpin, Ukash, Wallie-card, WebMoneyTransfer and Zong.
Who should read this report?
Publishers and developers of interactive entertainment, brand owners and VCs will all benefit from the data in this series. Rather than having to make strategic decisions based on surveys and forecasts, this series summarizes and presents insights on actual sales data.
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If you’d like to speak to one of our analysts, please contact us. We also offer custom analysis for any questions and issues you have.
Table of Contents
Introduction & Motivation
Graph 1: Usage of Mobile Payment by Online Gamers in Europe
Methodology
Graph 2: Methodology Overview
Payment Methods: Current Landscape
Credit Cards
PayPal and eWallets
Table 1: PayPal’s Merchant Rates
Prepaid Cards
eVouchers
Bank
Email
Mail
Mobile
Phone
Scenario: Cost Comparison
Table 2: Cost of Different Payment Methods
Geographical Breakdown of Payment Methods for Virtual Items
Table 3: Breakdown of Preferred Payment Methods in North America, Europe, and Latin America (mil $)
Table 4: Breakdown of Preferred Payment Methods in North America, Europe, and Latin America (%)
Table 5: Breakdown of Preferred Payment Methods in North America (mil $)
Table 6: Breakdown of Preferred Payment Methods in North America (%)
Table 7: Breakdown of Preferred Payment Methods in Europe (mil $)
Table 8: Breakdown of Preferred Payment Methods in Europe (%)
Table 9: Breakdown of Preferred Payment Methods in Latin America (mil $)
Table 10: Breakdown of Preferred Payment Methods in Latin America (%)
Payment Methods: Future Outlook
Graph 4 to 11: Future Outlook Numbers – United States, Canada, Germany, France, Spain, Italy, United Kingdom, Brazil, and Mexico
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