Offer Providers Benchmark Analysis
Pricing & Packages
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Introduction
Indirect payments are a crucial component in effectively monetizing online audiences. Especially in emerging markets where end-users may not immediately be swayed to spend money using direct payment methods (e.g. credit cards, e-wallets), offer providers play an important part. In 2011 the global market for indirect payments related to online gaming reached $539 million, and we expect this to grow to $1.0 billion by the end of 2014E. However, not all offer providers are equally successful in every market. The report Offer Providers Benchmark Analysis presents an overview of the indirect payments market for online games, estimates of its key geographies, and a one-on-one comparison of leading companies.
Case in point. Online game traffic is not the problem in Latin America. Despite a relatively low conversion rate of 4% for the region, a 11x increase in spending is well worth the effort.
Conversion rates + revenue increase among online gamers using offer providers for payment (all genres)
Methodology
The study builds on a panel of 334,435 individual gamers involved in 3,010,393 indirect payments from January 2009 to December 2011. SuperData receives transaction data directly from publishers and developers active in online game space and releases its findings in aggregate via syndicated research. By analyzing sales data from a range of different sources, this report offers key performance indicators on offer providers.
Findings include key performance indicators, including average basket size, conversion rate, spending increase by geography, and by genre. The report also forecasts the size of key markets including the United States, Germany, France, Brazil, United Kingdom, Italy, Spain, and Mexico. The report also contains average transaction value and conversion rates in key for markets for offer providers including Gambit, gWallet, Peanut Labs, Sponsorpay, SuperRewards, SuperSonic, and Tapjoy.
Who Should Read This Report
Online game publishers that rely on offer providers for their monetization purchase this report to better understand what the global market looks like, and to assess the performance of their existing offer providers against an aggregate industry benchmark. Offer providers, in turn, benefit from the competitive information presented in this report, which includes conversion rates and average basket sizes for leading companies, genres, and key markets. Finally, given the investment money involved in indirect payments, investors use the data to assess prospective deals and to measure overall performance.
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Table of Contents
Introduction & Motivation
Methodology
Global Market Size
Size of Key Markets: United States, Germany, France, Brazil, United Kingdom, Italy, Spain, Mexico
Market Size, by Category: Social Games, MMO, Virtual World
Current Landscape
Changing Preferences
Competitive Landscape
Conversion Rates by Game Category
Average Basket Size for Social Games
Conversion Rates: Latin America
Conversion Rates: Europe
Conversion Rates: North America
Performance Snapshot: Conversion Rates and Average Basket Size for Selected Offer Providers
