Monthly MMO Metrics
Follow the Whales. The average MMO title is highly dependent on a small sub-group of big spenders (“whales”). Identifying changes in the behavior of this key segment is critical to survival and success. Our data will help you assess the health of your most valuable players, and identify important shifts in the MMO landscape.
Assess the Cost of Acquisition. Acquiring new MMO players can be costly. Which is why our data gives you exact insight into their lifetime value on a country-level. This will allow you to calculate precisely how much you can spend to get new users into your game. Especially now, as market saturation has started to depress industry-wide margins, our accurate benchmarks and performance indicators will help you build and maintain a heathy MMO audience.
Worldwide MMO Coverage. SuperData is the only source for intelligence on the worldwide MMO market. Our monthly research focuses on the United States, Germany, Brazil, England, Italy, and France. We also have data on many other geographies available, such as Eastern Europe, Latin America, and Asia. Do you have questions about a specific country? Let us know!
Customized Insight. SuperData also provides custom research services on the MMO market, including comparative analyses of browser- and client-based MMOs, churn rates, spending triggers, download/completion rates, payment preferences, and other critical metrics. Please contact us to learn more about your options!
SuperData collects month-to-month transaction data directly from publishers, developers and distributors. Based on this unique dataset, we assess overall market performance, spending preferences, genre distribution, ARRPU, conversion rates, lifetime value, and more. For more information, please visit our Methodology section.
For more information or to receive a sample of this research, contact us here.