Mobile Augmented Reality (AR) now reaches over 1B users worldwide, fueled by advancements in smartphone technology that gives consumers easy access. With an audience this massive, advertisers cannot afford to ignore this new technology. Understanding the white space opportunities in this new technology space requires an understanding of its size and trajectory and of the nuances of the current and future audience.
This report provides an overview of the mobile AR market and drills down into the consumer segments that use AR, sentiment towards AR ads, and how brands can begin to leverage this exciting new medium. Insights from this report include:
In this report:
See the full report with mobile AR consumer insights, market size data, AR advertising opportunities, and more.