Brazil digital games market report 2014

The crown jewel of the Latin American market for digital games, the Brazil online games market is forecast to total $1.5 billion in 2014E, and will continue its growth to an estimated $1.6 billion by 2017E. Still, as the rest of Latin America catches up with more connected devices and engaged gamers, Brazil’s share of the regional market is expected to decline.

This report offers the most in-depth coverage of the Brazil digital games market in the context of the ever-growing Latin American region. It allows stake holders to tackle a unique territory with keen understandings of the size, growth, and make-up of the market, including the fact that Mexico and Argentina carry 36% of the regional market, but with two-thirds the number of users of Brazil.

Understanding the Brazil digital games market

Brazil digital game market

Key report findings

Building on our panel of 3.4 million digital gamers in Brazil, we’re observing a slowdown in overall market growth. The consumer appetite continues to grow, as evidenced by the success of especially free-to-play MMOs and mobile games, but has entered a cooling period after explosive growth in recent years. Consequently, we’re also noticing a strengthening in the remainder of the region.

The Brazil digital games market totals $1.5 billion as Mexico and Argentina heat up. In 2014E, Brazil accounts for 34% of regional revenues, followed by Mexico (22%) and Argentina (14%), where the average monthly spend of digital gamers tends to be ten percent higher.

Titles like League of Legends and DoTA2 have doubled their market share in Brazil. The ongoing popularity of MOBAs is driving tremendous growth in a market hungry for accessible and high-quality online game play. Both well-known Western and Eastern publishers have successfully entered the Brazilian games market in recent years, causing it to show early signs of saturation.

Mobile games are the largest digital games market in Brazil, totaling $606 million in annual revenues. Overall accessibility allow smartphone-based gaming to outpace digital console and subscription-based online gaming. The bulk of potential mobile gamers, however, have already settled into the market as monthly active users show marginal growth.

To benefit from this new growth area, we are proud to present our 2014 edition of the Brazil digital games market. Currently in its fourth iteration, our research team has compiled the most pertinent information in collaboration with our customers to provide you with insight on this exciting market. Offering a detailed break out of the major digital game categories, the report provides unprecedented insight on overall gamer spending (e.g. ARPPU), lifetime value, payment preferences, and more. The report also offers detailed demographic information on Brazilian online gamers.

Methodology

The primary source for this report draws on SuperData’s unique panel of 3.4 million paying online gamers in Brazil, and analyzes a dataset of almost nine million unique transactions from digital game properties, including MMOs, social games, and mobile games. The rationale behind using this data source is that it provides the best possible insight into digital consumer behavior.

Topics covered are market size, geographic breakdown, per capita spend, virtual goods by game type, ARPPU, customer lifetime value,  payment preferences, and others. For a full overview of its table of contents see below.

While Brazil is its key focus, the study also builds on data from Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guyana, Guatemala, Guyana, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Suriname, Uruguay and Venezuela.

Who should read this report?

Publishers and developers of interactive entertainment, brand owners and VCs focused on the Latin American market will all benefit from this in-depth snapshot of the Brazilian online games market. It answers critical questions on its major trends and presents detailed, genre-specific insight. For payment service providers the report offers a detailed overview of payment preferences among Brazilian gamers as compared to other key markets in the region. And investors will find accurate performance benchmarks and forecasts, including social mobile gaming.

1 OVERVIEW
Index
Methodology

2 MARKET OVERVIEW
Latin American Digital Games Revenue, 2014E: Top Latin American Markets 2014E
Latin American Digital Games Revenue Market Share, 2014E
Brazil Digital Games Market Forecast vs. Latin America 2013-2017E
Brazil Digital Games Market Revenue by Game Category, 2013 & 2014E
Lifetime Value of Brazilian Online Gamers vs. Top Latin American Markets, 2014E
Payment Preferences for Online Gamers in Latin American Markets, 2014E

3 SOCIAL GAMES MARKET
Worldwide Social Games Market, 2014E
Brazil Social Games Revenue vs. Latin America, 2013-2017E
Social Game Revenue and Audience Size and Forecast: Brazil and Latin America, 2013-2017E

4 MOBILE GAMES MARKET
Worldwide Social Games Market, 2014E
Brazil Social Games Revenue vs. Latin America, 2013-2017E
Social Game Revenue and Audience Size and Forecast: Brazil and Latin America, 2013-2017E

5 FREE-TO-PLAY MMO GAMES MARKET
Worldwide Social Games Market, 2014E
Brazil Social Games Revenue vs. Latin America, 2013-2017
Social Game Revenue and Audience Size and Forecast: Brazil and Latin America, 2013-2017E
Brazil MMO Revenue Market Share by Genre, 2013 & 2014E
Brazil MMO Spenders by Age and Gender, 2014E

6 EVERYTHING ELSE
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