SuperData

Brazil Online Games Market

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Brazil Online Games Market 2012, $2,499. This report analyzes the emergent Brazilian market for online games. It presents key information, including ARPPU, payment preferences, customer lifetime value, sales by game type, in the context of the overall Latin American market. This package includes both the FULL report (.pdf) and an accompanying spreadsheet (.xls).

Introduction

The crown jewel of the Latin American market for online entertainment, the Brazil online games market currently totals $265 million and will continue its growth over the next few years to an estimated $442 million. Well-known online game companies such as Zynga, Bigpoint and SPILGames have set their sights on this underdeveloped market, hoping to capitalize on an early mover’s advantage.

Substantial foreign investments and the successful securing of both the World Cup and Olympic games will have a positive effect on Brazilian consumer spending. Moreover, since 2002 the number of Brazilian Internet users has doubled every three years. From 2002 to 2005 it grew from 16.4 to 38 million, and doubled again by 2008 (72 million). With the lion’s share of this desirable consumer base online, the demand for online entertainment continues to grow, becoming a centerpiece in the strategy of any company looking to expand internationally.

To benefit from this new growth area, we proudly present Brazil Online Games Market 2012. Based on virtual good transaction data going back as far as January 2011, the report provides unprecedented insight on overall gamer spending (e.g. ARPPU), lifetime value, payment preferences, and more. The report also offers detailed demographic information on Brazilian online gamers.

Methodology

The primary source for this report draws on SuperData’s unique panel of 82,512 paying online gamers in Brazil, and analyzes a dataset containing 286,566 unique transactions from online game properties, including MMOs, social games, casual games, and virtual worlds. The rationale behind using this data source is that it provides the best possible insight into online consumer behavior.

Topics covered are market size, geographic breakdown, per capita spend, virtual goods by game type, ARPPU, customer lifetime value,  payment preferences, and others. For a full overview of its table of contents see below.

While Brazil is its key focus, the study also builds on data from Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guyana, Guatemala, Guyana, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Suriname, Uruguay and Venezuela.

Who Should Read This Report?

Publishers and developers of interactive entertainment, brand owners and VCs focused on the Latin American market will all benefit from this in-depth snapshot of the Brazilian online games market. It answers critical questions on its major trends and presents detailed, genre-specific insight. For payment service providers the report offers a detailed overview of payment preferences among Brazilian gamers as compared to other key markets in the region. And investors will find accurate performance benchmarks and forecasts, including social mobile gaming.

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More Information

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Table of Contents