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Of Mice and Metrics
[The following appeared on GAMESbrief as a guest post.]
Perhaps the most important question to ask before performing a data analysis of your game is “What do I want to know?” Before answering it, we should reflect on the paradox between the success of social game companies, which emphasize data-driven design, and the lack of enthusiasm this new breed has received from designers throughout the industry. The latest generation of game developers, the accusation goes, occupies itself much less with innovative game design. Instead, it focuses on acquiring as many new users as possible, retaining them for as long as they can, and, finally, monetizing this audience for all they’re worth.
Gaming the Social — Hamburg Lecture Now Available Online
Last February we dispatched our managing director to Hamburg to give a lecture at Casual Connect. The kind people of the Casual Games Association (that means you Jessica, David and Tennille!) just put the video up on their site. Take a look. Feedback welcome.
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Latin American Virtual Goods Market to Reach $624 by 2014E
New York, February 23, 2011 – According to Brazil’s Online Gaming Market, the most recent research report by digital goods measurement company, SuperData Research, the Latin American market for virtual good sales will reach $624 million by 2014.
