Latin American Virtual Goods Market to Reach $624 by 2014E
New York, February 23, 2011 – According to Brazil’s Online Gaming Market, the most recent research report by digital goods measurement company, SuperData Research, the Latin American market for virtual good sales will reach $624 million by 2014.
As both browser-based MMO publishers and social game companies set their sights on the largely untapped Latin American market, SuperData Research expects Brazil to be a priority for game company executives in the next 18 months. Totaling $165 million today, Brazilian virtual good sales will double, to $320 million, by 2014E according to the study.
“Brazil is the crown jewel in Latin American market for online entertainment,” says lead analyst Joost van Dreunen, Ph.D. “Its preference for cash-based payment methods, for example, directly benefits publishers’ bottom-line by avoiding costly charge backs. With declining margins between acquisition cost and average revenue per user in more developed markets, Brazil presents a financially sound opportunity for continued growth.”
The study, Brazil’s Online Gaming Market, available today, focuses on virtual goods transactions, and covers key metrics such as ARPPU, customer lifetime value and payment preferences.
For more information on the report, please visit: http://www.superdataresearch.com/brazils-online-gaming-market
Methodology
The primary information source used for this report consists of a dataset containing 196,985 unique virtual good transactions from online game properties (MMOs, social games, casual games, and virtual worlds), involving 15,910 unique online gamers from Brazil. Topics covered are market size, geographic breakdown, per capita spend, virtual goods by game type, ARPPU, customer lifetime value, price point distribution, top user segment and payment mix, and others. While Brazil is its key focus, the study builds on data from Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guyana, Guatemala, Guyana, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Suriname, Uruguay and Venezuela.
Contact: www.superdataresearch.com/contact
